Viant’s exclusive new research explores the spending behavior and lifestyle habits of consumers across three top national department stores: Nordstrom, Macy’s, and Kohl’s.
“Clients and agencies are very keen on leveraging programmatic because of its efficiency, but for the publishers and content creators, it’s more about keeping the value of their content high and not allowing it to get commoditized,” says Viant’s CMO, Jon Schulz, about the challenges publishers face in programmatic video in MediaPost.
Time Inc.’s EVP of business development Erik Moreno told Publishing Executive that with Viant’s ad technology and massive database, the publisher can abandon unreliable cookie-targeting and deliver ads to known individuals.
Viant’s CMO, Jon Schulz, discusses the hurdles programmatic video has left to overcome and what advertisers can look forward to in 2017 in this interview with Video Amp at CES 2017.
How we measure TV advertising – and how those methodologies compare to those used in digital – continues to be one of the most contentious issues in the industry. Jeff Collins, CRO at Viant, says that TV’s panel-based measurement is no longer fit for purpose, and that the future is a people-based approach that looks at both engagement and data gleaned from ACR.
There’s more than one way to slice the demographics when it comes to identifying who is spending the most in department stores, according to a new study by Viant. Instead of focusing on Millennials as a sought-after demographic, the study sees focusing on specific shopper segments and recognizing “different personality types” as key to effectively serving customers.
As people spend increasing amounts of time getting the latest updates and content via their Facebook feeds and live streaming media on their phones and tablets, advertisers must use a much wider channel strategy to get their brand message in front of consumers. Learn more from Viant’s SVP of Sales, Erin Madorsky.
As trite as the subject matter seems, products have always been a way for people to politically identify themselves, even if the consumers weren’t doing so intentionally. A recent data analytics survey by the advertising technology company Viant discovered some of the more unlikely differences in the ways that Democrats and Republicans shop.
When it comes to shopping at department stores, it turns out three surprising groups — digital introverts who don’t like stores, dads, and people who prize easy parking — put all the rest of us to shame. While they account for just about 16% of the population, they do 44% of the spending at U.S. department stores each year, according to a new study from Time Inc.’s Viant.
A recent report by Viant, a subsidiary of Time Inc., breaks down in detail who precisely is shopping in department stores now. In the Viant report, they define Heavy Spenders as the top 40% of consumers ranked by amount spent in department stores in the last 90 days. If department stores can focus more on these consumers, they will enhance their sales per customer by gaining more dollars from these high-value customers.
“While cross-device technology enables marketers to link devices across screens, establishing attribution and maintaining a high level of accuracy with extensive reach can be difficult. The missing piece of the puzzle that is the cross-device dilemma is, and always will be, identity management through a people based approach,” writes Viant’s VP, Lara Mehanna.