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The Trade Desk, the sector’s largest independent player, is under pressure from Amazon, while smaller providers like Viant see an opportunity to grab a larger market share.

Irvine-based Viant Technology Inc., a CTV and AI-powered programmatic advertising platform, announced yesterday the launch of Publisher Solutions, a tool set that provides insights and monetization statistics across the Viant advertising platform.

The demand side ad platform Viant Technology has launched its enhanced Publisher Solutions, a centralized tool set that provides seamless access to critical insights and monetization intelligence across the company’s advertising platform.

Viant has released a publisher data feed and dashboard-style product called Viant Publisher Solutions which provides feedback from the DSP perspective on inventory performance, including match rates, coverage via Viant’s ID graphs, query-per-second allotment and how inventory is graded for quality.

Viant said SupplyIQ tracks metrics such as Direct Access, Household ID and IRIS_ID to help publishers see how their inventory appears to the demand-side platform and where improvements could raise monetization.

Viant Technology today launched Publisher Solutions, a free tool set that lets publishers see – for the first time – how their supply actually appears inside a demand-side platform, including which bid signals are present, where coverage is breaking down, and how the platform values their inventory.