Data Analytics Platform

Establish Cross Channel Attribution

With the Viant Data Analytics Platform (DAP), close the loop with return on investment reporting that tracks the consumers’ entire path to purchase across e-commerce and in-store activity.

Key Features of the Viant DAP

People-Based Insights

With people-based audience insights, move beyond cookies to know exactly who was exposed to your campaign, and match key demographic information to campaign performance.

Cross Device Attribution Suite

Our people-based platform empowers advertisers with path to purchase measurement on actual, identifiable customers both online and offline across all devices and channels.

ROI & Conversion Analysis

Close the loop on campaign performance with return on investment analytics and conversion reporting for both e-commerce and in-store activity.

Related Content

Close the loop on campaign performance with the Viant DAP.

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Viant has a team of professionals available to support implementation and integration to ensure full capabilities are leveraged from day one.

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