"As a publisher, creating more direct relationships with DSPs is increasingly important to maximize both transparency and monetization. Viant’s Direct Access framework gives us a way to collaborate more closely, improve signal quality, and unlock incremental revenue opportunities without additional platform fees."
VIJAY RAO
Senior Vice President of Partnerships at Tubi
YOUR SUPPLY CHAIN IS COSTING YOU
Opaque paths, unnecessary resellers, missing signals, and unresolved identity are eating media budgets.
SIGNALS GO MISSING
Inventory arrives without the data needed to target or measure campaign performance accurately.
MIDDLEMEN TAKE THEIR CUT
Every supply chain hop adds fees and latency that never improve campaign results.
IDENTITY GETS FUZZY
Without deterministic resolution, frequency capping breaks and attribution loses accuracy.
BUILT FOR PUBLISHERS TO ENHANCE ADVERTISER PERFORMANCE
Viant Publisher Solutions helps publishers optimize their supply and ensure ads perform better across every channel.
SUPPLYIQ
Inventory held to a clear standard
Publishers monitor signal coverage across every supply path, so every impression reaching the Viant ad platform carries the data bids required to perform.
DIRECT ACCESS
More budget, no intermediaries
Publishers connect directly to Viant with no added fees, cutting the latency and middleman tax that hinder working media.
Household ID
Precision targeting at scale
Publishers activate first-party data matching to Viant's Household ID, ensuring ads reach the right customers with unparalleled precision.
IRIS_ID
Ad delivery at the right moments
Publishers map their content and scene-level targeting, connecting ads with audiences when they are most likely to convert.
"In CTV, transparency and innovation are not just nice to have; they are the foundation of effective advertising. Viant delivers on both, and their Household ID and identity framework gives Molson Coors the future-proofed foundation to power our marketing effectiveness and digital transformation ambitions in 2026 and beyond."
BRAD FEINBERG
Vice President, Media & Marketing Operations
Molson Coors Beverage Company
