What’s Next for AI in Digital Advertising?
OCTOBER 7-10, 2024
THE PENN DISTRICT
About Advertising Week New York 2024
The AI revolution has officially swept digital advertising — now the industry is asking: What’s next?
At Viant, we believe that advances in artificial intelligence innovation have and will continue to help agencies and advertisers solve everyday challenges and streamline workflows. As we look to 2025, we are exploring how the next evolution of AI — what we call Autonomous Advertising — will help further drive success across today’s media landscape.
Join us at Advertising Week New York 2024 to discover how AI innovation and Viant’s people-based technology will define the future of digital advertising.
AWNew York ‘24 Session
What’s Next for AI in Digital Advertising?
Date: October 9th, 2024
Time: 10:50 - 11:20 AM
The one constant in digital advertising is change, and AI is accelerating change in the industry at a rapid pace. As the customer journey becomes more dynamic, agencies and advertisers are wondering how the next wave of AI tools can help them plan, execute and measure in today’s media landscape.
Join Andrew Klein, SVP, Creative Technology at Publicis Media, Tatyana Ilyin, Director, Digital at Moët Hennessy, and Viant VP of Sales Jay Freedman for an engaging discussion about how the latest AI innovations are shaping digital advertising this year and beyond.
Powering the Future of Digital Advertising — Juice Bar
Get your creative juices flowing at the Viant juice bar. Available daily, stop by for a refreshing pick me up and learn how we’re shaping the future of digital advertising.
PANELISTS
Jay Freedman | VP of Sales, Viant
Jay Freedman is the VP of Sales at Viant, overseeing new business and customer growth for its AI-powered omnichannel DSP. Previously, he led sales for the Americas at mParticle, driving global adoption of its Customer Data Platform among top brands like NBCU, McDonald’s, and Spotify. Before that, Jay was Chief Revenue Officer at Nativo, managing global revenue and go-to-market teams and providing advanced native advertising solutions. Jay also served as SVP of Sales at interclick, where he helped scale the company, leading to its $270 million acquisition by Yahoo.
Andrew Klein | SVP, Creative Technology, Publicis Media
Andrew Klein is a digital pioneer and innovator with over a decade of experience at the forefront of AI and digital advertising. As SVP, Creative Technology at Publicis Media, Andrew leads the development of next-gen AI-driven solutions that are transforming the advertising landscape. He has spearheaded cutting-edge projects for leading brands like Lunchables, Mastercard, and Campbell's delivering AI-enhanced experiences that push the boundaries of personalization and creativity. Andrew's work continues to set new standards in the industry, making him a key voice in the discussion on the future of AI in digital advertising.
Tatyana Ilyin | Director, Digital, Moët Hennessy
Tatyana Ilyin is a marketing leader with over a decade of experience in driving media innovation and digital acceleration. As the Digital Director at Moët Hennessy across the Champagne & Sparkling portfolio, she is responsible for driving business growth through best-in-class luxury digital, paid media & content strategies and activations across 6 storied brands (including Dom Pérignon, Moët & Chandon, Veuve Clicquot, Chandon, Krug & Ruinart). Prior experience includes leading growth marketing at ad tech software company Viant Technology, preceded by managing global paid media at Tiffany & Co. She began her career on the media agency side, at shops like Horizon Media, OMD, Zenith, and Wavemaker, working across a breadth of industries and accounts.
