Viant Research

Uncover the latest industry research and learn how our clients are leveraging the Viant Advertising Cloud to reach their target audiences.

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Case Study: Streaming Provider

Case Study: Streaming Provider

This streaming provider put people-based advertising to the test by targeting a people-based segment and a probabilistic, lookalike audience in a campaign aimed at re-engaging lapsed viewers.

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Case Study: Global Soft Drink Brand

Case Study: Global Soft Drink Brand

This global soft drink brand executed and measured a TV + digital campaign to promote the debut of its new custom bottles with the help of Viant's TV solution and people-based advertising platform.

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Case Study: Retail Fitness Chain

Case Study: Retail Fitness Chain

A national fitness retail chain leveraged Viant's multi-channel attribution to accurately measure the impact of their TV ads on digital exposure.

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Case Study: Premium Television Network

Case Study: Premium Television Network

Viant helped a premium television network drive a 46% uplift in tune-in to the season 7 premiere of its major TV comedy series by targeting loyal viewers and non-subscribers.

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Case Study: Top 5 Global Vehicle Brand

Case Study: Top 5 Global Vehicle Brand

Viant helped a top 5 automaker bridge the gap between TV and digital, achieving 3x cost-per-point efficiency versus their original spot TV only approach.

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Case Study: Major Cable Channel

Case Study: Major Cable Channel

Leveraging Viant's robust targeting and measurement capabilities, this major cable channel executed a cross-screen campaign to promote the second season of its original TV series.

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Case Study: Jewelry Retailer

Case Study: Jewelry Retailer

This prominent jewelry retailer leveraged Viant's TV ACR tools and people-based advertising solutions to deliver and measure a cross-channel campaign across TV, digital, and their offline stores.

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Case Study: Top 5 CPG Brand

Case Study: Top 5 CPG Brand

A top 5 CPG brand approached Viant to help them drive cross device awareness of their juice brand by targeting a specific demographic of female consumers, age 35-64, with video content.

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Case Study: Luxury Retail Brand

Case Study: Luxury Retail Brand

This luxury retailer was charged with increasing sales and market share with its digital marketing spend against competitors who had substantially more media support during the holiday season.

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Case Study: Apparel Retail Brand

Case Study: Apparel Retail Brand

A national apparel retailer approached Viant to help drive awareness of their seasonal sale, while simultaneously promoting additional savings through their store loyalty card.