VIANT SUCCESS STORIES
Explore how our clients are leveraging Viant's DSP and our people-based advertising solution to meet their goals.
Harrah’s Cherokee Casino Resort Hits the Jackpot with 62Above and Viant
Explore how Havas Media’s Converged platform, coupled with our people-based technology, provided a persistent and scalable cookieless identity resolution solution for a global pharma client.
How Viant & AMP Doubled ROAS for a National Restaurant & CPG Brand
Explore how Havas Media’s Converged platform, coupled with our people-based technology, provided a persistent and scalable cookieless identity resolution solution for a global pharma client.
Viant and Havas Drive Success in Landmark Cookieless Test
Explore how Havas Media’s Converged platform, coupled with our people-based technology, provided a persistent and scalable cookieless identity resolution solution for a global pharma client.
Global Pharmaceutical Company Wins with CTV-Only Campaign
A global pharmaceutical company looked to the centralized execution and measurement tools of Viant’s DSP to prove the value of their CTV-only campaign. Leveraging Conversion Lift reporting, available directly within the Viant DSP, the global pharmaceutical company saw a 104% increase in site visits from target audiences who visited the site after exposure to the CTV ad.
Viant’s AI Bid Optimizer Enables Media Cost Savings to Drive Incremental Reach
Explore how this casino & online gambling brand drove site actions while maximizing their advertising budget with Viant.
Performance-Focused CTV Campaign Drives Key KPIs
Discover how this retailer successfully shifted its linear strategy to Connected TV.
National Insurance Company Attributes More Conversions Using First-Party Data
Discover how using first-party data for measurement led to better results for this National Insurance Company.
Global Diabetes Care Brand Drives Brand Awareness with Viant
Discover how Viant’s people-based technology helped Dentsu’s global diabetes care brand client succeed.
National Furniture Retailer Achieves 3x Conversions with Viant
Discover how Viant’s machine-learning predictive segments helped a national furniture retailer drive site visits and online purchases.
U.S. Automotive OEM Increases Incremental Lift and ROI with Viant
Explore how Concentrix’s cross-device campaign for their U.S. automotive OEM client achieved success with Viant’s people-based technology.
How a Public University Drove Conversions with CTV and Digital Audio
Discover how one of the largest U.S. public research universities leveraged Viant to prove the effectiveness of the upper-funnel and cookieless channels on driving site traffic.
Top U.S. Auto Manufacturer Sees 35% Lift with First-To-Market Service Measurement
Explore how this first-of-its-kind vehicle service report shared return on ad spend for this U.S. Auto Manufacturer’s CTV-focused campaign.
Tying CTV Ads to Mobile App Attribution with Viant
Discover why this national delivery app looked to Viant’s Adelphic DSP and Advanced Reporting for their latest omnichannel campaign.
Regional College Achieves 628% Lift in Online Actions with Viant
Learn how Viant’s Conversion Lift Reporting highlighted return on ad spend for this regional college’s recent omnichannel campaign.
Proving the Impact of Digital Ads on Offline Sales with Viant’s DSP
Discover how this regional appliance store realized an 8.7% lift in conversions leveraging offline conversion attribution in Viant’s Adelphic DSP.
Discover How This Sugar Substitute Brand Achieved a 186% Lift in Site Actions with Viant’s DSP
Learn how Viant’s Household ID and integrated partnership with IRI impacted reach, measurement and in-flight optimization.
How a Hotel Company Lowered CPA with Viant’s DSP
Learn how the advanced reporting in Viant’s omnichannel DSP Adelphic helped the hotel company generate 92% lift in walk-in stays and 71% lift in advance bookings.
The Reason This Online Sportsbook and Casino Brand Went Cookieless for Their Latest Campaign
Discover how Viant’s household technology enabled this casino brand to generate $1.2 ROAS and reduce CPA by over 70%.
Why an athletic footwear brand went cookieless for their latest campaign
Learn how Viant’s omnichannel DSP Adelphic, powered by performance-enhancing insights from our data lake, generated $1.8 ROAS and 98% lift in in-store visits.
A B2B Digital Marketing Agency Goes Cookieless and Maximizes Lead Conversions
Learn how Viant Household targeting with people-based B2B partner integrations generated 11.5x ROAS and 39% lift in conversions.