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Viant to Acquire Adelphic

Viant has signed an agreement to acquire Adelphic, a company that provides a mobile-first, cross-channel programmatic advertising platform, to form the industry’s first self-service people-based DSP.

Viant Releases Exclusive Research in Time for the Holiday Shopping Season

Viant today announced the release of exclusive new research, The Anatomy of a Department Store Shopper. This report provides key data points and insights on consumer spending habits of shoppers across three top department stores.

Viant Enhances Identity Management Platform Within the Advertising Cloud™ To Further Expand Audience Building Capabilities for Marketers

Audience Segmentation Powered by 1.2 Billion Consumer Profiles and New Deterministic Integrations with Experian, Neustar and Nielsen Catalina Solutions

Time Inc. Extends Advertisers’ Reach and Scale with Viant’s People-Based Platform

Time Inc. (NYSE:TIME) today announced that the company has made the robust people-based data and targeting and measurement capabilities of the Viant Advertising Cloud available to Time Inc. advertisers.

Viant Names Ryan McGurk Vice President of Enterprise Strategy

Viant, a Time Inc. people-based advertising technology company, today announced that Ryan McGurk has been named Vice President of Enterprise Strategy.

Viant Names Two East Coast Vice Presidents of Sales to Accelerate Adoption of Advertising Cloud Technology

Viant, a Time Inc. people-based advertising technology company, today announced that James Coraci and Anthony Mazzarella have been named Vice Presidents of Sales.

Time Inc. Completes the Acquisition of Viant

Time Inc. (NYSE:TIME) today announced that it has completed the acquisition of Viant Technology Inc., a data-driven leader in people-based marketing.

Time Inc. to Acquire Viant

Time Inc. and Viant, today made an announcement for Time Inc. to acquire Viant, a leading people based marketing platform. The transaction creates a digital platform that combines first party data and wide ranging programmatic capabilities across Time Inc.’s premium content.

Viant Report Commissioned from Nielsen Identifies High-Value Holiday Customers for Key Verticals

Viant today unveiled the results of a study commissioned from Nielsen that examines the behaviors of “best customers” during the holiday season across three key U.S. retail and hospitality industries.

Viant Launches the First Advertising Cloud in the UK

Viant is announcing the availability of its Viant Advertising Cloud, in the UK. The cloud-based technology platform provides marketers with a fully integrated suite of advertising applications available on-demand, in the cloud.