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Tim Vanderhook – Overcoming The Fear Factor (Video)

Tim Vanderhook knows a thing or two about the pace of change in media and marketing and the fear that can bring. He is the CEO and co-founder of Viant, previously Specific Media, that he launched along with his brothers Chris and Russ 15 years ago.

(VIDEO) MySpace Userbase Is Now Viant’s Giant Ad Targeting Machine

“We set out to create a new foundation not as reliant on proxies and cookies but on a direct relationship with the consumer… a project to map out the country.”

The Three Biggest Things Advertisers Should Be Focusing On In 2015

The quest to “know your customer” has changed drastically. Before the internet, marketers would only have a person’s mailing address. Now they’re able to extract an incredible amount of data about their customers from their social media handles, IP addresses, and mobile device IDs.