CTV: Accelerating Performance Throughout the Customer Journey

Greg Langer | VP Programmatic Supply, Havas Media

Greg Langer is the Vice President of Programmatic Supply at Havas Media Network. A media veteran with over 15 years of experience, Greg is responsible for the Supply strategy across the U.S. In his time at Havas, he has been instrumental in implementing their market leading SPO & Social Equity initiatives. Outside of work, Greg enjoys spending time with his wife and two kids. He also serves as a board member for two local non-profit organizations in his hometown of Palatine, Illinois.

Denise Ocasio | Executive Director, Head of Investment, Mindshare

As Executive Director, Head of Investment, Denise consistently works to futureproof the investment capability for Mindshare. This includes leading a highly skilled and passionate investment community focused on delivering the best value and investment opportunities for clients and working with the marketing industry to push forward solutions around better audience targeting and measurement. In addition to her savvy negotiating experience, her expertise includes product and content integration deals with leading video partners and multi-year cinema contracts and partnerships with major sports entities (ranging from the NFL to NASCAR to the NBA).

With 30+ years of experience in the industry across a broad spectrum of clients—from Domino’s to Unilever, booking.com, Discover, IBM, TJX, and many more, she has been a part of numerous significant brand launches and large-scale strategies to create Good Growth for clients—growth that is enduring and sustainable for the long-term. She and her team use marketing to change the world by connecting brand purpose with business goals through the intentional use of media. GroupM's 'Responsible Investment Framework’ underpins this approach, spawning such efforts as Mindshare's Private Marketplaces (PMPs) that direct investment into journalism and content from marginalized groups.

George Tarnopolsky | VP, Programmatic, Good Apple

George is an advertising industry veteran, with over 20 years of ad tech and agency experience. George currently serves as VP of Programmatic at Good Apple, where he leads an outcomes-focused programmatic media buying practice. Previously, George was SVP of Programmatic at CMI Media Group, where he launched and led the agency’s trading desk. He was also VP of Programmatic Strategy at Adelphic, Senior Manager at Xandr, and Sales Engineering Lead at Google–in addition to operations roles at Razorfish and Merkle.

George splits his time between the Philadelphia area and Astoria, Queens. Outside of work, he supports multiple charities that are important to him, and volunteers for the Stuyvesant High School alumni association. George holds a BS, Applied Economics from Cornell University and an Executive MBA from the Quantic School.

James Kreckler | SVP, Streaming & Data Products, Advertising & Partnerships, NBCUniversal

James Kreckler is currently SVP, Streaming & Data Products at NBCUniversal’s Advertising & Partnerships division. He previously served as Senior Vice President, Digital Advertising Sales and Partnerships. In his current post, Kreckler is responsible for driving advertising revenue for NBCUniversal’s best-in-class products, including Peacock, Streaming, Programmatic, DDL, and Partnerships.

Kreckler joined NBCUniversal in January 2012 as Vice President, Advertising Sales. He helped launch NBCU’s partnership portfolio, consisting of key partnerships with YouTube, Snapchat, Vox, and Buzzfeed. Prior to joining NBCUniversal, Kreckler has more than 20 years of experience in sales and marketing management with interactive media and financial service companies. Kreckler previously served in executive positions at Rodale Inc., AOL Interactive and Double Click.

He is a member of the North American Board of Directors of the MMA (Mobile Marketing Association). Kreckler graduated from the University of Wisconsin-Madison with a Bachelor of Arts in International Relations and English. Kreckler currently resides in Katonah, New York with his wife and three children.

Matt Barnes | Vice President, Programmatic Sales, Disney Advertising

Matt Barnes is Vice President of Programmatic Sales at Disney Advertising. In this role, Barnes is responsible for driving Advanced Advertising revenue and partnerships across Disney’s entertainment, news, sports and streaming portfolio including ABC, ABC News, Disney+, ESPN, ESPN+, Freeform, FX Networks, Hulu and National Geographic, as well as the Company’s digital and mobile solutions, and self-serve. In addition to his programmatic sales role, Barnes leads strategic audience-based sales initiatives across the company. He and his team define Disney’s programmatic strategy around live events and premium long-form video.

Prior to Disney, Barnes spent six years at various media agencies focused on roles in strategic planning and digital investment. Among his industry honors, Barnes was recognized by NYC Television Week's 40 Under 40 Awards in 2019.

Barnes holds a B.A. in Communications and Minor in Business from University of Scranton.

Maureen Bosetti | Chief Investment Officer, IPG Mediabrands

Maureen has worked in the Media business for 25+ years as a leader in Strategic Investment guiding both clients and agency teams to driving maximum value in the marketplace. She has also focused on building relationships with the media partners to better facilitate the negotiations and client’s executions in market.

Maureen began her career as an Assistant Media Buyer in National Broadcast at the inception of IPG’s General Motors MediaWorks buying unit and was quickly promoted to a Buyer overseeing GM’s $300MM+ Sports investments. Maureen then went to work on the sales side at Discovery Communications as a Sales Planner, crafting strategies for such clients as Procter & Gamble, Universal Studios, Exxon Mobil and M&M Mars. After Discovery, Maureen went back to the agency side working at Universal McCann for four years on the Coca-Cola account. While working on Coca-Cola, Maureen ran their high-profile Olympics sponsorship which was more than $100MM. Maureen joined Optimedia, NY in April 2004 as a VP, Associate Director in charge of buying for brands such as T-Mobile and BMW. In March of 2010, Maureen was promoted to EVP of the National Video department overseeing the strategic investments across all clients as well as participating in successful new business pitches including Pizza Hut and Liberty Mutual.

Maureen joined Initiative in February of 2016 and is currently the Chief Investment Officer overseeing all investments across the portfolio of clients including Amazon/Amazon Prime Video, T-Mobile, Liberty Mutual, Merck, Gilead, and Lego.

Maureen graduated from Fordham University with a BA in Communications and has since been an alumni sponsor mentoring graduating students in the media field. As an active member of the media industry, Maureen is on the 4 As National Broadcast Committee and the IAB Video Board.

Jennifer Kisling | VP of Programmatic Sales, Paramount

Jennifer Kisling is a digital sales native. She started her career in Direct ad sales at CBS and later acquired two years experience in data sales at Mastercard. From her early days at CBS eight years ago, her curiosity led her to Programmatic and she never looked back. With her unique background in sales and Programmatic, Jennifer made it her key priority to build the bridge between Direct and Programmatic sales with innovative strategies, solutions and leadership. Now as the VP of Programmatic Direct Sales at the content and streaming powerhouse, Paramount, Jennifer leads a team that delivers cutting-edge and results-oriented solutions to their marketers and agency partners to elevate and support their adtech, decisioning, and data strategies.