Learn How Marketers increased ROI with Viant’s Adelphic DSP

Examining The Total Economic Impact of Working with Viant's Adelphic DSP

Marketers are searching for an advertising solution that can navigate the New Open Web — and provide meaningful return on ad spend (ROAS) and return on investment (ROI). In Examining The Total Economic Impact of Working with Viant’s Adelphic DSP webinar, Viant’s EVP of Operations Paul Oronoz, Tom Grant, SVP, Group Director Investment Operations, Havas Media Group, North America, and our guest speaker, Forrester Total Economic Impact™ Consultant Courtenay O’Connor, discussed Viant’s recently commissioned Total Economic Impact™ study1 from Forrester Consulting and the potential ROAS and ROI of advertising with Viant’s omnichannel, people-based Adelphic DSP.

Learn how businesses succeeded with Viant’s Adelphic DSP to:

Improve media ad spend efficiency.
Expand incremental revenue opportunities.
Increase reach and impressions.

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Speakers

Paul Oronoz | EVP of Operations

Paul Oronoz serves as the Executive Vice President Operations of Viant Technology. Paul started at Viant Technology in January of 2016. Paul is currently based in the Orange County, California Area.

Courtenay O'Connor | Forrester Total Economic Impact Consultant

Experienced consultant with expertise in evaluating and articulating impact across the public, private, and non-profit industries. Skilled in Impact Assessment, Resource Mobilization for Conservation and Nonprofits, Corporate Social Responsibility, Databases, People Management, International Relations, and Philanthropy.

Tom Grant | SVP, Group Director, Investment Operations

Tom is the SVP, Group Director, Investment Operations at Havas Media, responsible for programmatic operations and partner relationships in North America. He brings over 9 years’ experience in programmatic, from a time where it was a nascent technology through to it becoming the default method of execution of digital media. With a background in engineering, Tom brings strong technical expertise, working closely with Havas’ data science and technology divisions to deliver product innovation for clients.

On-demand Recording Registration

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Learn how marketers achieved 143% ROI with Viant's Adelphic DSP

Examining The Total Economic Impact of Working with Viant's Adelphic DSP

Examining The Total Economic Impact of Working with Viant's Adelphic DSP

Speakers

On-demand Recording Registration

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