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MOST RECENT PRESS
Viant Technology has launched its Certified Partner Program, aimed at driving elevated data performance, fidelity and transparency within its Demand-Side Platform.
The Certified Partner Program represents a significant step forward in Viant’s effort to deliver superior campaign performance and advanced analytics.
The Certified Partner Program serves as a way to directly access the advanced capabilities of leading data and measurement partners within the Viant DSP. The launch partners for the program include Adstra, Circana, Experian, TransUnion and Wiland.
New data from Viant Technology’s Direct Access program in partnership with SiriusXM Media highlights a more comprehensive approach to attribution. The data reveals that a multi-touch attribution model—one that accounts for every consumer interaction across multiple channels—can result in 65% more conversions from audio compared to last-touch models.
Programmatic ad company Viant Technology has acquired connected TV content data platform IRIS.TV, the companies announced.
Today’s Must Read: IRIS.TV will remain an independent company, and Viant will push for CTV platforms to adopt its IRIS ID to provide contextual signals beyond what streamers typically share about their ad inventory.
Latest Press Releases
IRVINE, Calif., Nov. 19, 2024 — Viant Technology Inc. (NASDAQ: DSP) today announced the launch of its Certified Partner Program, featuring initial collaborations with five premier companies to drive elevated data performance, fidelity and transparency within its Demand-Side Platform (DSP).
IRVINE, Calif., Nov. 12, 2024 – Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its third quarter ended September 30, 2024.
IRVINE, Calif., Nov. 12, 2024 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV.
IRVINE, Calif., Oct. 29, 2024 — Viant Technology Inc. (NASDAQ: DSP) today announced an expanded integration with Comscore, which will enable the use of its trusted audience data to train ViantAI, the world’s first fully autonomous media buying platform.
IRVINE, Calif., Oct. 25, 2024 — Viant Technology Inc. (NASDAQ: DSP) today announced it will release its third quarter 2024 financial results after U.S. markets close on Tuesday, November 12, 2024.
IRVINE, Calif., Oct. 22, 2024 — Viant Technology Inc. (NASDAQ: DSP) today announced its second annual Direct Access event, titled “CTV: Accelerating Performance Throughout the Customer Journey.”