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Explore the latest industry news featuring Viant.
MOST RECENT PRESS
In this interview, Rohan Castelino, CMO of IRIS.TV, explains how Viant recently partnered with Tubi so IRIS.TV could provide advertisers with the appropriate level of AVOD addressability, contextual targeting, and measurement.
Around the 20 minute mark, Eric Franchi and Ari Paparo discuss Viant’s recent Molson Coors win, with Eric saying, “Never count out the Vanderhooks”.
Programmatic advertising platform reports 46% of advertiser spend came from connected television in third quarter 2025.
AI-focused ad tech player Viant generated company-record connected TV ad spend in Q3, with CTV accounting for 46% of total ad spend on its programmatic demand-side platform in the period.
Viant now connects directly to Magnite’s SpringServe ad server. By eliminating non-value-added intermediaries, the connection delivers greater control, improved performance, and enhanced efficiency for outcome-based CTV strategies – while simultaneously boosting publisher yield and transparency.
This new partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant’s industry-leading Household ID and identity infrastructure along with proven expertise in data-driven media execution.
Latest Press Releases
IRVINE, Calif., Jan. 5, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the launch of Outcomes, its first fully autonomous advertising product, bringing to life the AI Decisioning functionality of ViantAI.
IRVINE, Calif., Dec. 18, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic integration with iHeartMedia, the No. 1 audio company in the U.S. and the No. 1 podcast publisher globally according to Podtrac, to deliver enhanced addressability, measurement, and programmatic innovation across podcasts, streaming and broadcast radio.
IRVINE, Calif., Dec. 9, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that ViantAI has been named the winner in the Strategic AI Platform category at the 2025 Adweek Tech Stack Awards.
IRVINE, Calif., Nov. 24, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that members of its management team are scheduled to participate in upcoming investor conferences.
IRVINE, Calif., Nov. 10, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its third quarter ended September 30, 2025.
IRVINE, Calif., Nov. 6, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced an expansion of its Direct Access program and its strategic partnership with Magnite’s SpringServe video platform.