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Viant now connects directly to Magnite’s SpringServe ad server. By eliminating non-value-added intermediaries, the connection delivers greater control, improved performance, and enhanced efficiency for outcome-based CTV strategies – while simultaneously boosting publisher yield and transparency.
This new partnership will enable Molson Coors to activate and scale its first-party data across programmatic channels, powered by Viant’s industry-leading Household ID and identity infrastructure along with proven expertise in data-driven media execution.
In the inaugural episode of the State of Streaming podcast, Tim Rowe hosts Jon Schulz, the Chief Marketing Officer at Viant, a pioneering buy-side platform in the streaming TV and digital advertising space.
Viant’s (Nasdaq: DSP) partnership with Tubi allows advertisers to deliver targeted ads through a powerful new data integration between the two companies known as “ID Sync.”
A partnership with Viant shows that Tubi understands the value of a consolidated identity space, which is critical to reaching the precise audience an advertiser wants and managing frequency to targets within that audience.
Tubi is giving advertisers a broader arsenal of contextual targeting tools through an expanded partnership with Viant.
Latest Press Releases
IRVINE, Calif., March 11, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its fourth quarter and full year ended December 31, 2025.
RVINE, Calif., March 5, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a multi-year strategic partnership with WHOOP, the human performance company behind world-class wearable technology.
IRVINE, Calif., Feb. 23, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that members of its management team are scheduled to participate in upcoming investor conferences.
IRVINE, Calif., Feb. 17, 2026 — Viant Technology Inc. (NASDAQ: DSP) today announced it will release its fourth quarter and full year 2025 financial results after U.S. markets close on Wednesday, March 11, 2026.
IRVINE, Calif., Jan. 5, 2026 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced the launch of Outcomes, its first fully autonomous advertising product, bringing to life the AI Decisioning functionality of ViantAI.
IRVINE, Calif., Dec. 18, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced a strategic integration with iHeartMedia, the No. 1 audio company in the U.S. and the No. 1 podcast publisher globally according to Podtrac, to deliver enhanced addressability, measurement, and programmatic innovation across podcasts, streaming and broadcast radio.