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CMO of Viant, Jon Schulz weighs in: “Marketers, advertisers, and media planners face growing pressure to innovate while maintaining strong campaign performance. Artificial intelligence is poised to revolutionize advertising by automating the complex and time-intensive processes of media planning, bidding, and optimization.”
Marketecture meets with Tim and Chris Vanderhook at CES 2025 in this walk-and-talk interview to discuss Viant’s outlook for the new year.
Tim and Chris Vanderhook sit down in the CSpace Studio at CES 2025 to discuss Viant outlook for the new year.
On the AI meets adtech front, Viant’s 3,000 square foot space in the Aria underscored what many are calling the biggest launch in adtech history: using its advanced artificial intelligence, ViantAI, to redefine how digital advertising is being planned and purchased by delivering optimized data-driven campaigns at any scale.
Viant Technology Inc., provider of an AI-driven programmatic ad tool, has formed a strategic partnership with the Association of National Advertisers (ANA).
Jon Schulz, CMO of Viant Technology, notes that “The CTV space is expanding rapidly, with opportunities to shift from basic app-level targeting to more advanced methods like contextual and emotional targeting based on the tone of the content itself”.
Latest Press Releases
IRVINE, Calif., May 6, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its first quarter ended March 31, 2025.
IRVINE, Calif., April 22, 2025 — Viant Technology Inc. (NASDAQ: DSP) today announced it will release its first quarter 2025 financial results after U.S. markets close on Tuesday, May 6, 2025.
NEW YORK, April 22, 2025 — Lockr, by Viant, today announced a major expansion of its audience integration management platform—giving publishers a single point of access to the leading alternative identity solutions, so they can accelerate revenue without the complexity of managing multiple integrations.
IRVINE, Calif., March 25 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced that its autonomous advertising platform, ViantAI, has been named a winner in the 2025 Artificial Intelligence Excellence Awards, presented by the Business Intelligence Group.
IRVINE, Calif., Mar. 3, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its fourth quarter and full year ended December 31, 2024.
IRVINE, Calif., March 3, 2025 — Viant Technology Inc. (NASDAQ: DSP), a leader in CTV and AI-powered programmatic advertising, today announced it acquired Lockr, the first-party data collaboration platform built to enable content owners to collect, enrich, and activate first-party data.