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MOST RECENT PRESS
Jon Schulz Of Viant Technology On How We Can Re-Imagine The Marketing Industry To Make It More Authentic, Sustainable, and Promote More Satisfaction
For many, there may be an impulse in the midst of economic headwinds to retrench, pull back, and protect what they have. That instinct is understandable, but it may be a mistake.
As much as connected TV (CTV) gives advertisers new opportunities to reach viewers, lack of control in some platforms also risks exposing viewers to too many duplicate ads.
MediaPost talked with Jon Schulz, CMO of advertising software company and omnichannel platform Viant Technology, to discuss these questions and more.
Netflix said it will work with Microsoft as its global advertising technology partner as the company rolls out an advertising-supported version of its industry-leading streaming service.
“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video.
Latest Press Releases
IRVINE, Calif., April 16, 2024 (BUSINESS WIRE) — Viant Technology Inc. (NASDAQ: DSP), a leading advertising technology company, today announced it will release its first quarter 2024 financial results after U.S. markets close on Tuesday, April 30, 2024.
IRVINE, Calif., Mar. 4, 2024 – Viant Technology Inc. (Nasdaq: DSP), a leading people-based advertising technology company, today reported financial results for its fourth quarter and full year ended December 31, 2023.
Viant Releases Inaugural Sustainability Report
IRVINE, Calif., February 14, 2024 (BUSINESS WIRE) — Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today announced it will release its fourth quarter and full year 2023 financial results after U.S.
IRVINE, Calif. February 6, 2024 – Viant Technology Inc. (NASDAQ: DSP), the leading people-based advertising technology company, today announced it has bolstered its Viant Data Platform with new AI-based tools and services, enabling privacy-centric and reliable signals for advertisers to leverage in partnership with publishers.
Setting a new standard for measurement solutions and advanced analytics in healthcare advertising