Newsroom

What does it really mean to migrate to people-based methods? Viant’s CEO Tim Vanderhook speaks with Beet.TV to break down exactly what a people-based demand-side platform is – and how it can benefit the advertising industry.

Marketers can reach customers across all their devices, based on identifiers such as email addresses, cookies, IP addresses, home addresses, device identifiers and geolocation data by switching to a data lake, according to Demystifying Data Lakes, a white paper released by Viant.

Viant Technology, the latest ad tech company to go public, saw shares pop more than 90% after the company launched its initial public offering Wednesday.

Viant, a people-based advertising software company, has been named the Best Place to Work by Ad Age for 2021, marking its first-ever appearance on the list.

“Connected TV (CTV) is growing in importance which is fueling the shift away from device identification and toward household identification as vital to the new digital ecosystem,” says Tim Vanderhook in Forbes.

CTO Fabrizio Blanco shares his tips for vital steps all employees need to take to ensure robust digital security.