Fabrizio Blanco

Fabrizio is the Chief Technology Officer at Viant Technology. In this role, Fabrizio leads a team of technologists, computer scientists, product experts, and developers to run the most robust and effective digital advertising technology platform in the industry. Fabrizio and his team are responsible for Viant’s global technology vision and roadmaps.

Over the past 20+ years, having built Ad Networks, Ad Serving Systems, DSPs, SSPs, DMPs; Fabrizio is one the most knowledgeable people in the Ad Tech ecosystem. Prior to Viant Technology, Fabrizio was Senior Vice President of Engineering and Chief Architect of the Fox Audience Network (FAN), News Corp.’s online advertising unit, and the primary monetization arm of Myspace. At FAN, Fabrizio architected and built the world’s largest display ad serving and optimization technology, serving over 7 billion impressions a day across 2,000 publishers. Fabrizio came to FAN when News Corp. acquired Strategic Data Corp (SDC), where he served as Chief Technology Officer.

In early 2006, at SDC, faced with the challenge of monetizing and optimizing large amounts of unsold inventory, he invented RTB (Real-Time Bidding), the ubiquitous methodology for real-time buying and selling ad inventory. 

Fabrizio earned his B.S. and M.S. in Computer Science from the University of Catania, Italy; and lives in southern California with his wife and their two daughters. In his free time he enjoys entertaining family and friends with food and wine.