Integrated Marketing Results Data
One of the biggest challenges facing today’s brands is how to tie together disparate data points — especially with today’s complex consumer pathways to purchase that span online and in-store channels.
Viant’s Data Platform empowers marketers to have full control over their own data, providing unbiased and actionable insights into all of their marketing initiatives within a single platform.
Create Powerful Audience Segments
Leverage data of customers and their shopping behaviors from disparate sources within one seamless platform.
Reach Consumers Across All of Their Devices
Understand and manage cross-device frequency and reach.
Gain a Holistic View of Marketing Initiatives
Link together disparate data sources from a single platform for true understanding of return on advertising spend (ROAS).
Create Powerful Audience Segments
Leverage data of customers and their shopping behaviors from disparate sources within one seamless platform.
Reach Consumers Across All of Their Devices
Understand and manage cross-device frequency and reach.
Gain a Holistic View of Marketing Initiatives
Link together disparate data sources from a single platform for true understanding of return on advertising spend (ROAS).
