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“This collaboration accelerates Viant’s strategic partnership with Disney, and further delivers increased value to advertisers,” said Tom Wolfe, Viant’s SVP, Business Development.
Viant (DSP) announced an expanded agreement with Disney Advertising (DIS) focused on making CTV, video, and display inventory addressable and biddable for advertisers.
This new capability leverages Viant’s CTV expertise, extensive reach among independent ad agencies and future-ready, AI-powered solution, to maximize insights with the scale of Disney’s leading streaming footprint, driving up to 20% improvement in addressability.
The collaboration will provide advertisers with access to Disney’s clean-room technology and proprietary BridgeID, along with Viant’s Household ID, which enables Viant’s ad buyers to improve the performance of campaigns by accessing audiences at scale.
Viant Technology Inc. announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers.
Viant Technology has launched its Certified Partner Program, aimed at driving elevated data performance, fidelity and transparency within its Demand-Side Platform.
Latest Press Releases
IRVINE, Calif. Nov. 21, 2024 – Viant Technology Inc. (NASDAQ: DSP) today announced an expanded agreement with Disney Advertising focused on making premium CTV, video, and display inventory addressable and biddable for advertisers.
IRVINE, Calif., Nov. 19, 2024 — Viant Technology Inc. (NASDAQ: DSP) today announced the launch of its Certified Partner Program, featuring initial collaborations with five premier companies to drive elevated data performance, fidelity and transparency within its Demand-Side Platform (DSP).
IRVINE, Calif., Nov. 12, 2024 – Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today reported financial results for its third quarter ended September 30, 2024.
IRVINE, Calif., Nov. 12, 2024 — Viant Technology Inc. (NASDAQ: DSP), a leader in AI-powered programmatic advertising, today announced it acquired IRIS.TV, a global content data platform built for CTV.
IRVINE, Calif., Oct. 29, 2024 — Viant Technology Inc. (NASDAQ: DSP) today announced an expanded integration with Comscore, which will enable the use of its trusted audience data to train ViantAI, the world’s first fully autonomous media buying platform.
IRVINE, Calif., Oct. 25, 2024 — Viant Technology Inc. (NASDAQ: DSP) today announced it will release its third quarter 2024 financial results after U.S. markets close on Tuesday, November 12, 2024.