Viant Research

Uncover the latest industry research and learn how our clients are leveraging the Viant Advertising Cloud to reach their target audiences.

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How People-Based Marketing Is Changing the Ad Industry

How People-Based Marketing Is Changing the Ad Industry

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The Advertiser’s Guide to Data Platforms

The Advertiser’s Guide to Data Platforms

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The Brands That Are Making the Biggest Impression on NFL Fans [Adweek]

The Brands That Are Making the Biggest Impression on NFL Fans [Adweek]

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What Marketers Need to Know About Hispanic Millennial Parents [AdWeek]

What Marketers Need to Know About Hispanic Millennial Parents [AdWeek]

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Activate Your Customer Data in 3 Easy Steps with the Viant Identity Management Platform

Activate Your Customer Data in 3 Easy Steps with the Viant Identity Management Platform

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How to Solve Today’s Cross Device Dilemma Through a People-Based Approach to Advertising

How to Solve Today’s Cross Device Dilemma Through a People-Based Approach to Advertising