Transforming Advertising with AI Innovation
At Viant, we’re driving the bold new future of advertising with AI, CTV growth, greater publisher-advertiser connections and sustainability. In our annual Innovation update, founders Tim and Chris Vanderhook showcase our latest moves to help marketers succeed in the fast-evolving world of digital advertising.
Innovation 24 in :60
See how we’re transforming AI, CTV, SPO and sustainability for game-changing results and witness the future of advertising at lightning speed.
VIDEO: 60s
Autonomous Advertising
With ViantAI, we simplify programmatic complexity, enabling advertisers to create and execute smarter campaigns with tools that deliver efficiency, scalability, and advanced decision-making capabilities.
VIDEO: 3m 11s
Connected TV Growth
Viant's upcoming Conversion Contribution unlocks how each ad channel in your media mix drives audiences down the funnel and contributes to conversion, including upper-funnel and cookieless channels like Connected TV and Streaming Audio.
VIDEO: 30s
Supply Path Optimization
Viant’s Direct Access directly connects advertisers to premium content owners, reducing costs, improving addressability and delivering better results across the world’s best content.
VIDEO: 30s
Sustainable Innovation
With our Adtricity program, we’ve made media executed through the Viant DSP fully carbon-free, using renewable energy to power every part of the supply chain while helping advertisers meet sustainability goals.
VIDEO: 30s
