Blog
Explore the latest articles from our thought leaders
Why Your Control Group Could Be Ruining Your Incrementality Test
Viant Acquires Lockr: The Future of Addressability in Digital Advertising
Lift & Incrementality in Digital Advertising: Why Smaller Brands Often See Bigger Gains
Why In-Game Advertising is a Game-Changer for Digital Marketing
Why Award Shows Are a Big Deal for Marketers (And How CTV Wins the Night)
Maximizing Results with Digital Out-of-Home (DOOH) Advertising: Strategies for 2025
Super Bowl LIX Streaming Breaks Records — And Advertisers Should Take Note
Breaking Down the Walled Gardens: How Open-Source AI and Viant AI Are Reshaping Digital Advertising
DSP vs. SSP: Understanding the Key Differences in Programmatic Advertising
Creating Campaign Success with An Alcohol Beverage Brand
Unlocking Potential: Viant’s Internship Program for Aspiring Digital Advertisers
Can Netflix Make Live Sports Streaming Work?
The Environmental Impact of Digital Advertising: A Call for Sustainable Solutions
AI in Digital Advertising in 2025
How Supply Path Optimization Creates Transparency in Programmatic Advertising
Understanding AI in Programmatic Advertising: Shifting from Automation to Personalization
Looking at Live Sports on CTV in 2025
Finding the Optimal Path to Efficient Programmatic Advertising
The Future of Connected TV Advertising in 2025
