Blog
Explore the latest articles from our thought leaders
Are Shoppable Ads CTV’s Next Evolution?
Harnessing the Power of Programmatic Advertising: The Three Key Benefits of Using a Cookieless Demand-Side Platform (DSP)
Christmas Ad Planning in July
Boosting Performance with Viant’s AI-Powered Bid Optimizer
Sports Are, Again and Still, Eyeing Streaming
Building the Future of Advertising: Viant’s Role in the CTV Revolution
Moving Beyond Revenge Travel Into an Endless Summer of Possibilities
Political Advertising Dollars Flow to CTV
What Gen Z Is Watching and How Advertisers Can Reach the Next Generation of Streamers
Prioritizing First-Party Data in the Cookieless World of Digital Advertising
Get Straight A’s On Your Back-to-School Advertising Campaign
Closing the Loop on CTV Measurement
New Ways to Succeed in Digital Advertising’s Post-Cookie World
Why and How New Data Privacy Laws Can Be a Win for Advertisers
Streaming May Bring Home Gold at the Summer Olympics
Driving Accurate Reach and Frequency with Viant Audiences
Making Post-Cookie Measurement Goals No Problem with Viant
What January Tells Us About Digital Advertising in 2024
Bet on Better Reach and Measurement with CTV This March Madness
