Blog
Explore the latest articles from our thought leaders
Is Native Advertising Worthy of a Bigger Campaign Role?
What Retail Marketers Miss Without Personalization or Channel Diversity
Why Marketers Shouldn’t Sweat the Post-Cookie Shift
Exploring How Brands Can Personalize the Shopping Experience in 2023: Q&A with Viant Senior Account Executive Kristen Burger
Making Audience Insights Actionable in 2023 with Viant’s Data Platform: A Q&A with Viant Director of Sales Engineer Sara Ben-Ezra
Supply Path Optimization Takes Center Stage in Ad Quest for Sustainability
What Marketers Need to Know About CTV Measurement in 2023: A Q&A with Viant SVP of Business Development Tom Wolfe
Maximizing ROAS for CPG: Targeting the Moveable Middle with Viant
What Is AVOD? Netflix’s One Million+ AVOD Subscribers
Supply Path Optimization Gains Critical Ad Community Support
Brand Safety vs Brand Suitability
Shorter Games, New Channels Extend Baseball’s Audience Reach
How Sportsbooks Avoid Risky Bets to Scale Audiences
How Marketers Tap Advanced Reporting to Avoid Big Budget Cuts
Cannabis Advertising & Marketing Platforms
Navigating the Post-Cookie World: How Household IDs Enhance Targeting and Measurement
Accountable Marketing & Advertising
Adtricity Launch Points to a Net Zero Carbon AdTech Future
Making Sense of Retail Media Networks: Q&A with Greg Koerner
