Blog
Explore the latest articles from our thought leaders
Supply Path Optimization Takes Center Stage in Ad Quest for Sustainability
What Marketers Need to Know About CTV Measurement in 2023: A Q&A with Viant SVP of Business Development Tom Wolfe
Maximizing ROAS for CPG: Targeting the Moveable Middle with Viant
What Is AVOD? Netflix’s One Million+ AVOD Subscribers
Supply Path Optimization Gains Critical Ad Community Support
Brand Safety vs Brand Suitability
Shorter Games, New Channels Extend Baseball’s Audience Reach
How Sportsbooks Avoid Risky Bets to Scale Audiences
How Marketers Tap Advanced Reporting to Avoid Big Budget Cuts
Cannabis Advertising & Marketing Platforms
Navigating the Post-Cookie World: How Household IDs Enhance Targeting and Measurement
Accountable Marketing & Advertising
Adtricity Launch Points to a Net Zero Carbon AdTech Future
Making Sense of Retail Media Networks: Q&A with Greg Koerner
Healthcare Market Consolidation Drives Deeper Levels of Customer Insight
How Fantasy Sports Paved the Way for Legalized Sports Betting and Advertising
How Pharma Advertisers Can Boost Linear TV with CTV and Programmatic
Viant’s Internship Program: Strong Starts for Great Careers
Recharging the EV Automakers’ Advertising Playbook
