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Explore the latest articles from our thought leaders

How Fantasy Sports Paved the Way for Legalized Sports Betting and Advertising

How Pharma Advertisers Can Boost Linear TV with CTV and Programmatic

Viant’s Internship Program: Strong Starts for Great Careers

Recharging the EV Automakers’ Advertising Playbook

Sales Rising, Automotive Industry Pursues New Opportunities

Welcoming ClassPass, the Latest Wellness Initiative at Viant

Casting Advertisers in a New Role: Channels to Embrace In the Era of Streaming with Programmatic Technology

Gaining a Sustainable Edge in the CTV Conversion Race

Three Ways to Reach Online Gamblers More Efficiently 

How Viant’s Household Technology Can Be a Partner in Optimizing the Path to Purchase with Retail Media Networks

Three Ways CPGs Can Achieve Breakthrough Gains With First-Party Data

How Householding Bridges Confidence Gaps in Any Economy

Revenge Tourism Demands a Robust Data-Driven Approach

New Marketing Tactics for Driving Multigenerational Household Travel

Standing Out in a Busy Travel Season with DOOH Retargeting

Viant Leads the Way Forward in Programmatic Technology with Two New Patents

Viant Work Benefits – Unlimited PTO, Hybrid Work Model, and More

Three Keys To Exploring In-Game Advertising In the Metaverse

DOOH’s Breakthroughs Shine New Light On Customer Journeys

Why Programmatic Audio Can Be a Marketer’s Secret Weapon