Blog
Explore the latest articles from our thought leaders
What Marketers Need to Know About Supply Path Optimization
Data Lakes are Having a Moment – Here’s Why
Why Consumer Experience is Rising to the Forefront of Digital Advertising
Helping Consumers Buy Well: A Q&A with Aaron Brooks of Compass Marketing
The Importance of Diverse Hiring in Digital Marketing
Programmatic Predictions: What Viant’s Thought Leaders See in Store for 2022
A 2022 Programmatic Wish List: 5 Ways the Ad Industry Can Improve in the New Year
Why is it So Hard to Blend Metrics Across CTV, Addressable TV and Linear TV?
Solving Programmatic Staffing Shortages for Ad Agencies
Why it’s Time to Unify Linear TV and CTV Buying: A Q&A with Beachfront
Digital Marketing Attribution Technology
What is World Without Cookies? How Viant’s Software is Providing a New Way Forward
The New Open Web: It’s Time to Re-Imagine What’s Possible for Marketers & Consumers
What Do We Mean When We Talk About Transparency in Digital Marketing?
Navigating a Cookieless Future: How Viant and Epsilon Help Marketers Adapt
Are Email Identifiers Enough to Replace Cookies?
The 4 Truths About CTV and Ad Fraud
How to Evaluate a DSP’s Measurement Capabilities
5 Key Reasons Why Marketers Should Give Household Targeting a Second Look
