Blog
Explore the latest articles from our thought leaders
5 Reasons the End of Cookies is Actually a Great Thing for Marketers
Measurement Strategies Across the Marketing Funnel: 5 Mistakes to Avoid
Three Ways For Retailers to Capitalize On Shoppers Coming Back to Stores
Political Advertising 2022: Get to Know the New Rules of the Road (to Public Office)
TV Attribution Measurement
What Marketers Need to Know About Supply Path Optimization
Data Lakes are Having a Moment – Here’s Why
Why Consumer Experience is Rising to the Forefront of Digital Advertising
Helping Consumers Buy Well: A Q&A with Aaron Brooks of Compass Marketing
The Importance of Diverse Hiring in Digital Marketing
Programmatic Predictions: What Viant’s Thought Leaders See in Store for 2022
A 2022 Programmatic Wish List: 5 Ways the Ad Industry Can Improve in the New Year
Why is it So Hard to Blend Metrics Across CTV, Addressable TV and Linear TV?
Solving Programmatic Staffing Shortages for Ad Agencies
Why it’s Time to Unify Linear TV and CTV Buying: A Q&A with Beachfront
Digital Marketing Attribution Technology
What is World Without Cookies? How Viant’s Software is Providing a New Way Forward
The New Open Web: It’s Time to Re-Imagine What’s Possible for Marketers & Consumers
What Do We Mean When We Talk About Transparency in Digital Marketing?
