Blog
Explore the latest articles from our thought leaders
Are Email Identifiers Enough to Replace Cookies?
The 4 Truths About CTV and Ad Fraud
How to Evaluate a DSP’s Measurement Capabilities
5 Key Reasons Why Marketers Should Give Household Targeting a Second Look
Success Story: How Viant’s Extensive Household Reach Helped a Pizza Chain Drive CTV Viewers to Order Online
5 Things CMOs Need to Know About CTV Advertising
Opportunities for Ecommerce Brands to Capitalize on CTV Advertising
What Is Multi Touch Attribution?
Why Household-Level Targeting is the Solution for a Cookieless World
Pixel Advertising for Marketing & Retargeting
What’s Facing a Bigger Challenge Than iOS 14.5? Unified ID 2.0
Are You Prepared for a Cookieless World? Questions to Ask Your DSP Partner
Identity Resolution Software in Marketing
The Impact of Streaming Service Market Fragmentation on Advertisers
CTV Advertising During the Olympics: Why ‘Spillage’ is Key to Capitalizing on the Moment
Digital Advertising Identifiers Explained: The Keys to a World Without Cookies
5 Types of Targeting in Marketing to Help You Reach the Right Consumers
How to Make the Case for a DSP to Your CMO: A Complete Guide
RTB vs Programmatic Advertising, Marketing & Buying
