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Explore the latest articles from our thought leaders
Marketers Take Note: Travel, the Great Nostalgia of 2020, is Poised for a Big Rebound
What is a Data Lake? Here’s How Data Lakes Solve Today’s Marketing Challenges
Geofencing vs Geotargeting
Geotargeting & Geolocation Platform For Marketers
Contextual Targeting Explained
DSP Advertising Introduction: What is a Demand-Side Platform?
Incrementality Testing Explained
Identity Resolution and the Future of Data: A Q&A with Scott Gordon of Adstra
Brand Safety in Programmatic: Understanding the Top Challenges and Strategies for Success
Programmatic Targeting Options: Ad, Display, & Audience Targeting
CTV Ad Engagement Behaviors: Data and Measurement Strategies for Marketers
Investing in Career Growth and Education for Programmatic Traders
Personalizing CTV and Video Ads to Drive Engagement: A Q&A with Taylor West of Clinch
Ghost Ads & Ghost Bidding To Measure Incrementality
Match Rates & Audience Matching in Advertising
2021 Forecast: How Do Marketers Really Feel About Identity Resolution?
The Programmatic Trader’s Ultimate Wish List
Audience Segmentation in Programmatic Advertising: COVID-19’s Impact
Political Advertising: The Role of Data in Reaching Voters Beyond Party Affiliation
