Blog
Explore the latest articles from our thought leaders
Addressable TV vs Connected TV Advertising
Identity Resolution and the Cookieless Future: Tip of the Identity Iceberg
Device Graph vs. Identity Graph: Why a Device Graph is Not Enough in 2021
CTV Measurement and the Household: A ‘Win-Win-Win’ for All Involved
When it Comes to Connected TV in 2021, There’s No Place Like Home
Marketers Take Note: Travel, the Great Nostalgia of 2020, is Poised for a Big Rebound
What is a Data Lake? Here’s How Data Lakes Solve Today’s Marketing Challenges
Geofencing vs Geotargeting
Geotargeting & Geolocation Platform For Marketers
Contextual Targeting Explained
DSP Advertising Introduction: What is a Demand-Side Platform?
Incrementality Testing Explained
Identity Resolution and the Future of Data: A Q&A with Scott Gordon of Adstra
Brand Safety in Programmatic: Understanding the Top Challenges and Strategies for Success
Programmatic Targeting Options: Ad, Display, & Audience Targeting
CTV Ad Engagement Behaviors: Data and Measurement Strategies for Marketers
Investing in Career Growth and Education for Programmatic Traders
Personalizing CTV and Video Ads to Drive Engagement: A Q&A with Taylor West of Clinch
Ghost Ads & Ghost Bidding To Measure Incrementality
