Viant AI Brings Game-Changing Automation to Programmatic Advertising

Faced with mounting intolerance of ad spend waste and ever-diminishing resources, marketers need the power of artificial intelligence-driven automation to transform how programmatic advertising is planned, executed and measured.

ViantAI is an innovative AI-powered media planning and optimization tool that helps create a high-impact campaign for media planners in seconds. The automation delivers fewer errors, greater efficiency and faster results than legacy approaches. It enables advertisers to focus on strategy while AI executes autonomously in real-time.

Like SaaS, ViantAI is scalable, on-demand and accessible at the click of a button. Automation isn’t practical unless it is easy to use, cost-effective and more valuable than the alternatives. 

How it Works

ViantAI is currently live on Viant.AI and is designed to help advertisers work faster and smarter.  How is that possible? It begins with the right inputs provided by media buyers. 

To get started, ViantAI gathers five key details from agencies and advertisers:

• Inputting the URL of the advertiser or the product
• The timeframe of the ad campaign
• Budget
• Target audience
• Advertiser’s objective — examples include increasing brand awareness, driving conversions or generating leads

One example might be a specialty grocery store chain called Sprouts, which has a $5 million Q4 advertising budget and is looking to drive in-store visitors. ViantAI analyzes the inputted data to identify Sprouts’ target customers. ViantAI then quickly identifies the target audience as adults aged 25 to 54, focusing on women, health-conscious consumers, those interested in organic and natural foods, or regular grocery shoppers who like sustainable living, fitness and wellness, cooking and family-oriented activities. 

For geotargeting, ViantAI focuses on regions where Sprouts stores are located. It also analyzes the competition to ensure that the target audience is correct and identifies the competitors (like for instance Whole Foods, Trader Joe’s and other local organic grocery stores across the country).

It selects CTV, streaming, audio, display, video and digital-out-of-home (DOOH) to determine how best to reach that target audience. It allocates a multi-channel budget — selecting to spend 30% on CTV, 15% on streaming audio, 20% on display, 25% on online video and 10% on digital at home. It also gives you the justification for why these channels should hit Sprout’s goal, and recommends optimal times and days of the week and how many times to show the ads (the frequency cap) across each channel. ViantAI recommends Sprouts run ads three times per week on CTV to avoid ad fatigue while ensuring repeated exposure. 

It’s worth noting that while ViantAI can plan autonomously, humans fully control that plan, and they may enhance and execute it via the Viant DSP.  

Viant also provides an AI prompt guide for programmatic traders to help them design tailored outputs to their needs and implement them in the Viant DSP.  

Coming soon Viant will roll out more powerful features, integrating ViantAI within our omnichannel DSP and even more useful across the entire planning, execution and measurement process. 

This is Advertising-as-a-Service, and it’s live today. 

Go to Viant.AI to learn more about this innovative technology.