Viant’s AI Bid Optimizer Enables Media Cost Savings to Drive Incremental Reach

Drive deposits by leveraging media cost savings to gain incremental reach.

• Bid Optimizer
• Advanced Reporting
• Data Platform

A casino & online gambling brand searching for new ways to drive site actions while maximizing their advertising budget looked to Viant’s innovative advertising technology for a recent campaign.

By leveraging Viant’s proprietary and AI-powered Bid Optimizer tool, the casino brand was able to discover efficiencies in their media costs. Viant’s attribution methodology, combined with a custom output from the Data Platform, then allowed for comparing these cost-efficiencies with lower-funnel performance metrics. This provided the brand with the ability to increase their overall campaign reach while sustaining CPA goals and not sacrificing performance.

Results from leveraging Viant solutions saw the casino & online gambling brand drive a 21%* uptick in incremental impressions and lower CPM by 16%*.

Disclaimer: Data reflects savings on media clearing price based on results from over 1.5 billion impressions purchased utilizing Bid Optimizer 7/6/23 and 9/27/23. Actual savings may vary based on channels, inventory suppliers and other factors.