Global Diabetes Care Brand Drives Brand Awareness with Viant

• Increase brand awareness and consideration
• Accurately measure lift for awareness and consideration at a high confidence level

• CRM onboarding
• Viant Household ID matching
• CTV inventory
• Upwave Brand Lift Study

Dentsu looked to Viant’s people-based advertising technology and Upwave’s reporting to help increase and accurately attribute brand awareness and consideration for a global diabetes care brand.

For campaign planning, execution and closed-loop reporting, Dentsu matched their M1 segments to the Viant Household ID. They were then able to understand lift for awareness and consideration with Upwave’s Brand Lift Study. Combining the real-time results from product-focused questions within the Brand Lift Study and Viant’s people-based technology, the team optimized based on better-performing demographics, resulting in greater than 5% lift in awareness for the CTV-focused campaign.

* Both at the .95 confidence level.