Global Pharmaceutical Company Wins with CTV-Only Campaign

Results

LIFT IN SITE VISITS

VIEW-THROUGH RATE

GOAL

Increase web traffic from their CTV-only campaign promoting the global pharmaceutical company’s chronic immune disease drug.

SOLUTIONS LEVERAGED

Viant® DSP
Conversion Lift Reporting
Viant Household ID™, which tied CTV ad exposure to site visits from target audiences’ devices

HOW THEY DID IT

A global pharmaceutical company looked to the centralized execution and measurement tools of Viant’s DSP to prove the value of their CTV-only campaign. Leveraging Conversion Lift reporting, available directly within the Viant DSP, the global pharmaceutical company saw a 104% increase in site visits from target audiences who visited the site after exposure to the CTV ad.

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