Betting Big on AI Generates iGaming brand 43% Lift in Impressions

Expand channel reach effectively for new customer acquisition while increasing cost-efficiency of first-time deposits online and in-app

Ahead of a recent campaign, a prominent iGaming brand sought an adtech partner capable of providing innovative technology, including artificial intelligence tools, to scale customer acquisition and optimize media spend in a cost-effective way. Viant delivered the solution. 

To drive AI-powered efficiencies, the Viant team recommended using the AI Bidding tool within the Viant DSP. This tool, combined with conversion lift analysis from the DSP’s Advanced Reporting suite, provided real-time, automated adjustments that reduced CPMs by 36% and achieved acquisitions goals more efficiently

The iGaming brand also leveraged the DSP to activate three key targeting strategies: third-party and first-party data optimization, lookalike audiences and retargeting. This approach generated 161 million incremental impressions and resulted in a 43% increase in delivery and over 7,000 additional conversions.

• Data Onboarding and Targeting
• AI Bidding
• Conversions Reporting