Tying CTV Ads to Mobile App Attribution with Viant

• Increase App Installs and In-App Conversions & Sales
• Measure Cross-Channel Ad Exposures, Especially in CTV & Streaming Audio
• Drive Brand Awareness

• Viant® Household ID
• Viant® Data Platform
• Integrated Mobile Measurement Partner
• Custom Attribution Workflow

A national delivery app engaged Viant to execute upper- and lower-funnel tactics as well as tie their campaign performance to mobile app attribution — which they had previously not been able to do. To achieve the campaign objectives, Viant developed a custom solution using their proprietary Viant Household ID (VHHID), which uniquely links consumer devices back to emerging channels like CTV. The full-funnel measurement enabled by the VHHID proved the CTV ad drove positive brand lift as well as conversions of mobile app installs and in-app purchases, realizing a $1.93 CPA as well as other strong results.

All Results

• +787K App Installs Driven
• +83K Total In-App Events (Purchases)
• $1.93 CPA (Installs and In-App Purchases)
• $2M Total Revenue Attributed
• +12.3% Brand Awareness Lift

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