Insights

A New Way Forward for Digital Advertising

At Viant, we believe the New Open Web — what some people are calling Web 3.0 — is about creating the internet we all envision. One where marketers and consumers alike can succeed in a new digital landscape.

What Will Replace Third-Party Cookies?

A monumental shift is coming to digital advertising and marketers are scrambling to figure out a solution after it happens. We’re talking about the end of third-party cookies. But we’re not really grieving their loss.

Insight Democratization

On any given day, advertisers are under pressure to meet a slew of goals. But one goal stands above the rest — proving the value of ad spending.

Emerging Formats

Picture this: You’re a marketer and you’ve just launched a media plan that took months to develop. Unfortunately, the initial impact is underwhelming and the campaign isn’t meeting expectations. Saying that, you still believe things could turn around — especially because the plan involved so many hours of hard work.