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What Marketers Need to Know in 2025

Discover how data can fuel healthcare marketers to reach audiences in the moments that matter.

Programmatic for the People: Succeeding in Today’s Media Landscape

Discover how data can fuel healthcare marketers to reach audiences in the moments that matter.

Measuring the Impact of Your Connected TV (CTV) Campaigns

Discover how our innovative technology can help tie your CTV execution to the rest of your campaign.

How AI is Transforming Programmatic Advertising

Discover how our AI-powered solutions are helping advertisers streamline planning, execution and measurement.

Reaching the Moveable Middle: How CPG Advertisers can Identify Target Audiences to Drive ROAS

Our latest guide shares how consumer-packaged goods (CPG) marketers can drive ROAS with Viant’s Adelphic DSP.

Measurement Tactics For A Cookieless World: A 4-step Guide To Proving The Value Of Your Media Spend

Digital Advertising measurement and KPIs have never been more important, but too many marketers aren’t using them correctly – read now to make sure you are.

Digital Audio Advertising: A 101 Guide

Our new guide shares the solution to reach consumers without cookies to achieve cookieless ad benchmarks and make the most of the evolving web.