In a very short span of time, the concept of television went from one big screen in the living room to a multiplicity of different screens accessible from anywhere with an internet connection. As the way we watch TV has changed, so should marketers’ approach to TV advertising.
This is where ACR, or Automatic Content Recognition, comes into play.
ACR is a technology that captures and identifies content across internet connected devices. This Introductory Guide to TV ACR gives you an in-depth look at how ACR technology works, what kind of measurement advertisers can expect, and best practices for selecting an ACR partner.
In the Introductory Guide to TV ACR Technology, you’ll learn:
Defining ACR and its capabilities
Prior to ACR, advertisers had to do a lot of guesswork to find out which TV ad a viewer saw, on what channel, and the duration that person actually viewed the ad. Learn more about how technology has advanced and learn the benefits of ACR.
Measurement and Real-Time Reporting with ACR
The measurement capabilities can differ by provider depending on the type of data access they have. Look for an ACR partner that has insights in real-time, not weeks or months after your campaign has ended.
How to identify an ACR partner
Finding the right ACR partner is important for a successful campaign. This introductory guide includes a list of crucial questions to ask a potential solution provider, including questions around data access and cross-device advertising.
Download the guide to learn more.
For questions on the report’s research findings, or for press inquiries, please contact Viant’s Growth Marketing team at growthmarketing@viantinc.com
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