CTV Advertising in Action
Streamlining Ad Reach, Buying and Measurement with Direct Access
The path from ad buying to execution is often long, complicated and, perhaps worst of all for agencies and advertisers, costly. This is especially true in the connected TV (CTV) space.
The good news? It doesn’t have to be this way.
In our latest brochure, CTV Advertising in Action: Streamlining Ad Reach, Buying and Measurement, we dive into our supply path optimization solution — Direct Access and its recent expansion, Data Match — and how it helps overcome hurdles in today’s crowded supply path, streamlines publisher-advertisers connections and provides walled-garden addressability on the open web.
In CTV Advertising in Action, you’ll discover:
- Why advertisers are moving linear budgets to CTV at a rapid rate
- What challenges marketers face when advertising on CTV
- How Direct Access and Data Match can improve connections between advertisers and media owners to improve ad targeting and addressability on CTV
DOWNLOAD CTV IN ACTION BROCHURE TODAY
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