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The Total Economic Impact™ of the Viant DSP

As third-party cookies continue to decline in use, people-based advertising has emerged as a solution for marketers to evolve their campaigns to fit today’s programmatic landscape — and provide a meaningful ROI and ROAS.

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THE STUDY

Dive into our recently commissioned Forrester Consulting Total Economic Impact™ study1, The Total Economic Impact™ of the Viant DSP, to discover how a composite organization* utilizing Viant’s omnichannel, people-based DSP can:

  • Improve media ad spend efficiency
  • Expand incremental revenue opportunities
  • Increase reach and impressions
  • Plus more!
Download the Study
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Sources

1 Forrester Consulting Total Economic Impact™ study commissioned by Viant, The Total Economic Impact™ of The Viant DSP, 2022

* Results may vary - for further details, see the report

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