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Understanding the ROAS and ROI of People-Based Advertising

Forrester-TEI-Study-Image-2

Even though Google pushed off terminating cookies until 2024, digital advertising has largely moved on. As of today, over 76% of bid requests are cookieless.1

In anticipation of the fast-approaching world without cookies, people-based advertising has emerged as a solution to navigate this new landscape — and provide a meaningful return on ad spend (ROAS) and return on investment (ROI).

IN THIS STUDY

Viant’s recently commissioned Forrester Total Economic Impact™ study2, The Total Economic Impact™ of the Viant DSP, examines the cost-benefit analysis of people-based advertising and shares how a composite organization* using Viant’s DSP, benefits over three years.

Achieved an
ROI of

143%

Boosted
ROAS by

20%

Increased Reach and Impressions

238%

by year 3

Plus more!

DOWNLOAD THE STUDY

Sources

1 Viant, World Without Cookies Bidstream, March 2022

2 Forrester Consulting Total Economic Impact™ study commissioned by Viant, The Total Economic Impact™ The Viant DSP, 2022

* Results may vary - for further details, see the report

"If you want net-new opportunities to reach real customers at a scalable cost for you, your agency and your client, then taking a platform like Viant's in-house DSP is the way to go."

Chief Marketing Officer of an advertising agency

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