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Healthcare Cheat Sheet

Personalizing the Care Experience in 2024

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Healthcare in the US is undergoing a revamp. The barriers that have typically divided the health care experience between the doctor’s office, pharmacy and insurance provider are breaking down as big players in the space — including new entrants to the industry like Amazon — acquire current and emerging startups in the vertical.

This era of consolidation promises a new era of personalization of stakeholders in the industry including, HCPs and insurers — which is great news for healthcare and pharma marketers.

In our latest cheat sheet, Personalizing the Care Experience in 2024: How Data Can Fuel Healthcare Marketers to Reach Audiences in the Moments That Matter, we examine the evolving healthcare landscape and share how advertisers can leverage a people-based advertising solution to make the most of their campaigns in the coming year.

Image of a woman in a doctor's office waiting room

Download Personalizing the Care Experience in 2024

What Consolidation Means for the Healthcare Industry

Discover how the industry is evolving and breaking down barriers between patients, healthcare providers and insurance companies.

Why a Holistic Care Experience is Good News for Marketers

Explore how healthcare marketers can leverage a more connected health care experience to reach target audiences across the entire care cycle — from the waiting room to the pharmacy.

How Healthcare Marketers Can Succeed with People-Based Advertising

Learn how people-based advertising allows marketers to optimize their first-party data, leverage direct partner integrations like PurpleLab and IQVIA to optimize messaging, execute compliance- and brand- safe conscious omnichannel campaigns, plus measure online and offline success from a unified view in a single platform.

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