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What Marketers Need to Know in 2025

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The only constant in digital advertising is change — and 2025 will be no exception. As the industry continues to evolve, marketers in the coming year will face new challenges and exciting opportunities.

From the growing importance of connected TV, supply path optimization and sustainability, to the arrival of artificial intelligence (AI) tools to streamline everyday workflows, 2025 is shaping up to be a transformative year for agencies and advertisers alike.

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In our latest guide, What Marketers Need to Know in 2025, you'll discover:

Redefining Efficiency and Precision with AI

Learn how cutting-edge AI tools, including ViantAI — the world’s first fully autonomous advertising platform — can help eliminate guesswork, streamline planning and provide a competitive edge in today’s fast-paced digital environment.

Understanding Why CTV Has Become a Catalyst for Shifting Ad Investment

Explore the reasons CTV has become a powerhouse in the industry — a trend that is only expected to accelerate in 2025 — and why agencies and advertisers should include the channel in their media mix.

Reclaiming Value in the Programmatic Supply Chain

Discover why finding the right supply path optimization solution can help avoid “tech fees,” cut out unnecessary intermediaries and provide streamlined access to premium content, including on CTV.

Embracing the Competitive Imperative of Sustainability

Dive into the reasons why sustainability has become such a hot industry topic and how leveraging a sustainability-focused advertising solution can be a growth driver, not a cost center.

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