Skip to content

White Paper

Three Key Areas of Focus for Marketers In 2023

AUGUST 2022   ■   WHITE PAPERS

Get the Guide
Viant Three Key Areas of Focus for Marketers in 2023 - Featured Image

2023 is shaping up to be a monumental year for digital advertising. An uncertain economic outlook is leaving ad investment in question, retail is rapidly changing how consumers purchase and third-party cookies, once a foundation in the industry, continue to collapse with the advent of the New Open Web.

Emerging trends show marketers are not unaware of these fast-approaching industry shifts. Brands are searching for a way to further optimize their first-party data, combine linear and connected TV marketing into a convergent TV solution and leverage a new source of customer data from retail media networks.

Thankfully there are solutions available for marketers to navigate this time of transition and succeed in the New Open Web.

In our latest guide, Three Key Areas of Focus for Marketers in 2023, we examine the trends impacting digital advertising, share advice from industry leaders and highlight how to leverage up-and-coming trends. We also spotlight why people-based advertising is the future-proof solution to succeed in the evolving digital landscape of the New Open Web.

Shopping Basket Pattern - Side Image
Download Three Key Areas of Focus for Marketers in 2023 to Learn:

How to Make the Most of the Evolving Advertising Landscape

Changes in digital advertising are impacting where marketers are spending time and money. Explore the trends expected in 2023 and how to succeed in the New Open Web.

What the Experts are Saying

Hear from industry experts such as David Cohen (IAB, CEO), Amy Lanzi (Publicis Groupe Commerce, COO) and Ryan Kelly (Wavemaker, Programmatic Practice Lead).

Why People-Based Advertising is a Future-Proof Solution for Marketers

Explore how people-based advertising allows marketers to move beyond cookies and optimize their first-party data, measure the success of campaigns in fast-evolving channels like CTV and leverage innovations like retail media to reach target audiences.

For questions about this guide, contact Viant’s Growth Marketing team at growthmarketing@viantinc.com.

Get the Guide
dots

Download The Report

"*" indicates required fields

Note: By filling out this form, you agree to the Viant Privacy Policy and to join Viant’s mailing list from which you can unsubscribe at any time.

CTV Advertising in Action  —  Streamlining Ad Reach, Buying and Measurement… CTV Advertising in Action Streamlining Ad Reach, Buying and Measurement with Direct Access Download Now… Read More
Programmatic for the People: Succeeding in Today’s Media Landscape Programmatic for the People Cheat Sheet Succeeding in Today's Media Landscape Get the Cheat Sheet… Read More
Personalizing the Care Experience in 2024 Healthcare Cheat Sheet Personalizing the Care Experience in 2024 Get the Cheat Sheet Healthcare in… Read More
Measuring the Impact of Your Connected TV (CTV) Campaigns How AI is Transforming Programmatic Advertising Download Now Innovation in artificial intelligence (AI) has changed… Read More
How AI is Transforming Programmatic Advertising How AI is Transforming Programmatic Advertising Download Now Innovation in artificial intelligence (AI) has changed… Read More
Programmatic Advertising for the 2024 Election Political White Paper Programmatic Advertising for the 2024 Election Get the Guide The 2024 presidential… Read More
Reaching the Moveable Middle: How CPG Advertisers can Identify Target Audiences… Reaching the Moveable Middle How CPG Advertisers Can Identify Target Audiences to Drive ROAS MAY… Read More
How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World MARCH 2023   ■… Read More
White Paper: Three Key Areas of Focus for Marketers in 2023 White Paper Three Key Areas of Focus for Marketers In 2023 AUGUST 2022   ■… Read More
Benchmarks for a Cookieless World: Your Cheat Sheet To Compete in… Benchmarks for a Cookieless World Your Cheat Sheet to Compete in the New Open Web… Read More
Targeted Programmatic Advertising for the 2022 Midterm Campaigns Midterm elections historically have lower voter turnout - but 2022 is shaping up to be… Read More
Demystifying Data Lakes Data Lakes White Paper Demystifying Data lakes APRIL 2021   ■   WHITE PAPERS Get… Read More
Measurement Tactics For A Cookieless World: A 4-step Guide To Proving… Measurement Tactics for a Cookieless World A 4-Step Guide to Proving the Value of Your… Read More
Digital Audio Advertising: A 101 Guide Audio Marketing Digital Audio Advertising: A 101 Guide JUNE 2022   ■   WHITE PAPERS… Read More
Behind the Rise of Ecommerce in America Even before the COVID-19 outbreak, consumers were shopping online more than ever before. But a… Read More
Introduction to Digital Out-of-Home Digital out-of-home (DOOH) empowers marketers to reach consumers by the masses with personalized and timely… Read More
TV Viewability in the Age of the Distracted Viewer Today, the vast majority of TV viewers admit to engaging with their companion devices or… Read More
The Definitive Guide to People-Based Advertising Learn About the Benefits of Going People-Based The Definitive Guide to People-Based Advertising WHITE PAPERS… Read More
AN INTRODUCTORY GUIDE TO TV ACR TECHNOLOGY In a very short span of time, the concept of television went from one big… Read More
The Persuadables: How Advertisers Can Use the Principles of Recency and… The Persuadables How Advertisers Can Use the Principles of Recency and Spend Level to Boost… Read More
The Total Economic Impact™ of the Viant DSP — Understanding the… Read More

STAY IN THE LOOP WITH OUR NEWSLETTER

Sign up to get Viant news and announcements delivered straight to your inbox.

Sign up to get Viant news and announcements delivered straight to your inbox.