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How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World

MARCH 2023   ■   WHITE PAPERS

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Emerging channels such as digital out-of-home (DOOH), streaming audio and connected TV (CTV) have presented an exciting new way for marketers to reach and engage target audiences.

However, these channels are cookieless, which has forced marketers to find a solution beyond the third-party cookie if they want to succeed in today’s media landscape.

In “How DOOH, Streaming Audio and CTV Connect the Cookieless, Multi-Device World” — our latest guide published in partnership with Ad Age Studio 30 — we share how marketers can leverage people-based advertising to create full-funnel marketing opportunities in traditional and emerging ad channels such as DOOH, streaming audio and CTV.

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