As the way we watch TV has changed, so has the approach to TV advertising. Traditionally, TV ads have been run without much thought behind personalizing the viewer experience, and often with limited measurement or feedback on performance. The rise of automatic content recognition technology (ACR) is changing that.
As the digital advertising industry rallies behind efforts, TAG announces the 2017 seal recipients for TAG Anti-Fraud, Anti-Piracy and Transparency Programs. Viant is a recipient of the 2017 TAG Inventory Quality Guidelines Seal.
Viant’s VP of Sales Strategy & Development, Lara Mehanna, discusses how fundamental shifts in consumer behavior are forcing advertisers to make critical adjustments to their strategies.
Viant’s CMO, Jon Schulz, discusses the top key auto shopping trends with Auto Remarketing, including who conducts research via mobile and which drivers drink Starbucks.
As advertisers yank spend from YouTube and Google Display Network due to brand safety concerns, premium publishers see an opportunity. Publishers like Time Inc. have done so by diving into ad tech itself, via acquisitions like Viant and Adelphic that make it easier to buy Time’s audience. “We offer adjacency to premium, brand-safe video programming, both on our sites and across a vetted syndication network,” said Brad Elders, EVP and CRO at Time Inc.
The most successful marketers are able to identify far more nuanced customer attributes or trends to inform their external marketing strategies. Viant’s VP of Research & Analytics, Rick Bruner, shares his view of how marketers can identify their best customers by going beyond demographic data and leveraging behavioral and psychographic insights from first-party data.
Demographic data has been the cornerstone of retail marketing for decades, but in order to increase advertising effectiveness and drive revenue, retailers have to consider the behavior of their consumers to drive their marketing strategies. Viant’s VP of Research & Analytics, Rick Bruner, lends his perspective on how brands can attract the biggest spending customers by going beyond demographic data.
“By further joining forces with Viant, we are helping advertisers tap into consumers that were previously difficult to target before the connection between the platforms,” stated Anne Doherty, Senior Vice President of Sales, Acxiom’s Audience Solutions division.
Acxiom® (Nasdaq: ACXM), the data foundation for the world’s best marketers, today announced an expanded partnership with Time Inc.’s Viant, a people-based advertising technology company.
While linear TV viewership may be down, people are actually engaging with viewable content more than ever before- only they’re doing so across a wider variety of channels. The challenge for networks is how they can continue to drive new and returning viewers to their programming.
Great brands care about their customers, always striving to create exceptional experiences that encourage positive brand affinity. In today’s cross-device multi-touch world however, this is becoming an increasingly challenging task for advertisers.