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New Research: 2017 Auto Shopper Trends

The Anatomy of an Auto Shopper, helps marketers go beyond traditional insights, taking a people-based approach to understand who’s really behind the wheel. From how auto shoppers conduct research before buying to what TV shows they watch and how much they spend at Walmart, this research digs deep into the unique spending and lifestyle habits of the U.S.’s four biggest auto consumers.

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What Every Advertiser Needs to Know About TV ACR

As the way we watch TV has changed, so has the approach to TV advertising. Traditionally, TV ads have been run without much thought behind personalizing the viewer experience, and often with limited measurement or feedback on performance. The rise of automatic content recognition technology, or ACR, is changing that.

ACR: Unsure What it Means? Viant Offers a Guide for Marketers

ACR stands for automatic content recognition. It’s in phone apps like Shazam that can identify any song in seconds. It can identify videos, as well, and it’s increasingly important to video marketers. To spell out why, advertising technology company Viant (which is owned by Time Inc.) has released a guide spelling out everything marketers need to know.

A Guide To All-Knowing Content Recognition Tech

Through the end of 2016, there were 42 million connected TVs in the marketplace, and 37.8 million of them with content recognition capabilities. With TV ACR technology, marketers can discover which households, anonymized, are watching which TV content and seeing what commercials on certain popular smart TVs, and also across Internet connected devices.

The most popular TV shows based on how much money you make

Which TV shows are most popular across different household incomes? And what shows prove more popular in certain income groups Business Insider partnered with Viant, a Time Inc.-owned advertising technology company, which analyzed viewing on smart TVs and cross-referenced that data with credit reporting company Experian to find the shows that indexed the highest in the following household income levels: less than $50,000; $50,000 to $75,000; $75,000 to $125,000; and more than $125,000.

A Guide To All-Knowing Content Recognition Tech

Viant, a unit of Time Inc. says that it has the inside track on connecting which viewers are connected to which other devices. It’s just put on out an Introductory Guide To TV ACR that gives a pretty good overview of where the business of that kind of advanced measurement and tracking is going.

Time Inc. Enjoys Growth In Native And Programmatic Revenue

Time Inc. sees three key areas providing organic digital growth: native, video and “third-party digital” – its programmatic tech. By acquiring Viant and Adelphic, Time Inc. has been able to spur digital growth. Digital advertising revenues grew 63% in the fourth quarter. Without Viant, it would have grown just 15%.

Study Explores ‘Anatomy Of An Auto Shopper’

Luxury car drivers do not behave the same way as drivers in other segments when they are off the road, according to Viant’s new report, The Anatomy of an Auto Shopper. “Retail habits can often surprise even the most seasoned advertising professional. It definitely pays to do your homework here,” says Viant CMO Jon Schulz. Viant’s report goes beyond retail habits, covering make/model/brand affinities as well as TV and CPG habits of auto shoppers.

New Research: 2017 Auto Shopper Trends

The Anatomy of an Auto Shopper, helps marketers go beyond traditional insights, taking a people-based approach to understand who’s really behind the wheel. From how auto shoppers conduct research before buying to what TV shows they watch and how much they spend at Walmart, this research digs deep into the unique spending and lifestyle habits of the U.S.’s four biggest auto consumers.

Top Tips To Drive Targeted E-Commerce Traffic

All retailers need to prioritize data collection and analysis to optimize e-commerce experiences for the consumer. Rick Bruner, VP of Research & Analytics at Viant, recommends that brands rely on more than just demographic data when targeting customers and offers highlights from Viant’s study, “Examining the Three Heaviest Spending Retail Shoppers.”

Marketers Predict Death of Cookie-based Advertising by 2018

Over half of digital marketers believe cookie-based advertising will die out in the next 12 months according to Viant’s new Power of the People study. The study of 251 brand-side marketing managers in the UK revealed a collective move towards a people-based approach, which gives marketers the ability to advertise to real people linked across multiple devices using registered user data.