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Everything You Need to Know About Hispanic Millennials

Hispanic Millennials make up more than 24 million people in the United States, comprising 40% of the total U.S. Hispanic population. This bicultural audience is no longer a small sub-segment of the U.S. economy, it’s a driving force. Viant’s CMO, Jon Schulz, provides an exclusive look at the insights in Viant’s new report, The Marketer’s Guide to Hispanic Millennials.

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Meet the iclone: how the iPhone became comfort technology

Viant reveals the differences between UK iPhone and Android users to Campaign Magazine for the launch of the iPhone X and iPhone 8 at today’s Apple event.

42% of Millennials are Multicultural

According to new research from Viant, the Marketers Guide to Hispanic Millennials, Millennials are one of the most inherently multicultural consumers in the U.S. In fact, of the 75 million Millennials in the U.S. today, more than 42% are multicultural. And while Hispanic Millennials may be one of the biggest buzzwords in the advertising industry today, behind all the buzz is a wealth of opportunity for brands.

Your Competitors Are Using Big Data You Should Too

If you’re a little company with few resources, you may be wondering whether big data is something you need to worry about. The answer is: your competitors are using it. If you aren’t, you’re falling behind. Forbes discusses Viant’s study, The Persuadables, and how a marketer who has aggregated big data can use that information together with information about specific consumers and make their advertising many more times effective than any other advertiser.

Auto Industry Disrupted: Examining Mobile’s Impact on the Buying Journey

Tech disruption has swept through every industry, and the auto industry is no exception – from the unlikely success of Tesla and the breath of new life it gave to the electric car market, to the widespread adoption of Uber, and now the advent of self-driving vehicles. Learn how changes in digital consumption are changing the path to purchase, and how auto brands can adapt to these shifts.

Internet mysteries: Why does last-touch attribution persist?

Multi-touch attribution is more effective than last-touch attribution, but it’s also harder to implement. However, Viant’s CMO, Jon Schulz, explains in Digiday how data lakes are now helping advertisers successfully bring multi-touch attribution data together.

Infographic: Here’s What Marketers Need to Know About Hispanic Millennial Parents

Marketers know millennials have moved past the selfie stage of life and into parenthood, and that they’re a lucrative demographic that’s worth studying. Check out new insights from Univision and Viant in this infographic to see how marketers can reach the highly coveted group of Hispanic Millennial parents.

Infographic: Here’s What Marketers Need to Know About Hispanic Millennial Parents

Marketers know millennials have moved past the selfie stage of life and into parenthood, and that they’re a lucrative demographic that’s worth studying. But there’s a rapidly growing sector brands should be paying attention to: Hispanic millennial parents. Read on for more insights from Univision and Viant into how marketers can reach this coveted group.

Marketing Attribution 2017: Five Best Practices

Viant’s CMO, Jon Schulz, discusses how the Viant Data Lake helps clients customize data to better understand true attribution in eMarketer’s new report.

What’s Keeping You From Multi-Touch Attribution?

Multi-touch attribution (MTA) is all the buzz among marketers because it offers a tantalizing opportunity to determine how ads are working across the customer journey. So what’s keeping marketers from adopting it? Viant’s CMO, Jon Schulz, reveals the biggest obstacles facing multi-touch attribution and how to overcome them.

New research shows Hispanic millennial shoppers are ‘a driving force’ of US economy

The US Hispanic population includes 59 million Americans, and more than 40 percent are millennials. That means that a wide margin of the $1.5 trillion purchasing power of US Hispanics is controlled by young adults ranging in age from 18 to 32 years old. “Hispanic Millennials are no longer a small sub-segment of the US economy, they are a driving force,” said marketing technology company Viant in a new report.