Blog
Explore the latest articles from our thought leaders
Why Award Shows Are a Big Deal for Marketers (And How CTV Wins the Night)
Maximizing Results with Digital Out-of-Home (DOOH) Advertising: Strategies for 2025
Super Bowl LIX Streaming Breaks Records — And Advertisers Should Take Note
Breaking Down the Walled Gardens: How Open-Source AI and Viant AI Are Reshaping Digital Advertising
DSP vs. SSP: Understanding the Key Differences in Programmatic Advertising
Creating Campaign Success with An Alcohol Beverage Brand
Unlocking Potential: Viant’s Internship Program for Aspiring Digital Advertisers
Can Netflix Make Live Sports Streaming Work?
The Environmental Impact of Digital Advertising: A Call for Sustainable Solutions
AI in Digital Advertising in 2025
How Supply Path Optimization Creates Transparency in Programmatic Advertising
Understanding AI in Programmatic Advertising: Shifting from Automation to Personalization
Looking at Live Sports on CTV in 2025
Finding the Optimal Path to Efficient Programmatic Advertising
The Future of Connected TV Advertising in 2025
Get Ready to Rumble: Contribution vs. Attribution
Supporting Strong Data Quality with the Certified Partner Program
Decoding Omnichannel Advertising Success: Universal Metrics and KPIs
What Happens if the Government Breaks Up Google’s DoubleClick?
