Blog
Explore the latest articles from our thought leaders
Understanding AI in Programmatic Advertising: Shifting from Automation to Personalization
Looking at Live Sports on CTV in 2025
Finding the Optimal Path to Efficient Programmatic Advertising
The Future of Connected TV Advertising in 2025
Get Ready to Rumble: Contribution vs. Attribution
Supporting Strong Data Quality with the Certified Partner Program
Decoding Omnichannel Advertising Success: Universal Metrics and KPIs
What Happens if the Government Breaks Up Google’s DoubleClick?
What to Expect from the Upcoming Viant Innovation ’24
Expanding Addressability with Direct Access Data Match
Target Your Ideal Audience with Confidence: Leveraging the Power of Connected TV Advertising
The Keys to Building a Successful Agency-Vendor Partnership
Why This Agency Chose a More Sustainable Advertising Solution with Viant’s Adtricity Program
Overcoming Challenges in Your Omnichannel Advertising Campaigns
Viant AI Brings Game-Changing Automation to Programmatic Advertising
Direct Access Data Match Delivers the Goods
The Carbon Edge: How Sustainability Initiatives Drive Business Success in Digital Advertising
Peacock Basks in its Parisian Olympic Success
Unlocking Success: Strategic Approaches to Enhance ROI and DSP Advertising Efficiency in the CTV Landscape
