Blog
Explore the latest articles from our thought leaders
Why Mobile Measurement Partners (MMPs) Are Essential for Digital Advertising Success
Why CTR Can Be the Most Misleading Metric in Digital Advertising
March Madness & The Streaming Revolution: Will College Hoops Go All-In on CTV?
Why Your Control Group Could Be Ruining Your Incrementality Test
Viant Acquires Lockr: The Future of Addressability in Digital Advertising
Lift & Incrementality in Digital Advertising: Why Smaller Brands Often See Bigger Gains
Why In-Game Advertising is a Game-Changer for Digital Marketing
Why Award Shows Are a Big Deal for Marketers (And How CTV Wins the Night)
Maximizing Results with Digital Out-of-Home (DOOH) Advertising: Strategies for 2025
Super Bowl LIX Streaming Breaks Records — And Advertisers Should Take Note
Breaking Down the Walled Gardens: How Open-Source AI and Viant AI Are Reshaping Digital Advertising
DSP vs. SSP: Understanding the Key Differences in Programmatic Advertising
Creating Campaign Success with An Alcohol Beverage Brand
Unlocking Potential: Viant’s Internship Program for Aspiring Digital Advertisers
Can Netflix Make Live Sports Streaming Work?
The Environmental Impact of Digital Advertising: A Call for Sustainable Solutions
AI in Digital Advertising in 2025
How Supply Path Optimization Creates Transparency in Programmatic Advertising
Understanding AI in Programmatic Advertising: Shifting from Automation to Personalization
