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Testing the Waters: Key Questions to Ask Before Jumping into a Data Lake

The challenge for most marketers in approaching a Data Lake as a potential solution is not just understanding what it is, but knowing if it’s right for your company. Before diving in, take a look at a few key questions you should ask yourself when considering a Data Lake platform.

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How Data Lakes Are Solving Today’s Biggest Marketing Challenges

Data used to be a marketer’s best friend. But now, most brand marketers are being crushed by the sheer volume of data flowing through the business in a variety of different formats and from separate platforms. Learn how data lakes are helping marketers manage data complexity and solve some of the biggest challenges in the industry in this blog post from Viant CMO, Jon Schulz.

How Viant Discovered its Core Values and a Guide to Success for Other Companies

Viant’s Director of Talent Management, Halai Shukran, shares Viant’s Core Values and how other companies can define their values and integrate them into their organization’s identity.

Testing the Waters: Key Questions to Ask Before Jumping into a Data Lake

The challenge for most marketers in approaching a Data Lake as a potential solution is not just understanding what it is, but knowing if it’s right for your company. Before diving in, take a look at a few key questions you should ask yourself when considering a Data Lake platform.

Three Questions to Ask Your TV Measurement Provider

With all of the noise in the industry on accurate TV measurement, how can you tell the real players from the pretenders? Viant’s SVP of Advertiser Products offers a three-part guide to selecting a TV ACR partner.

Auto Industry Disrupted: Examining Mobile’s Impact on the Buying Journey

Tech disruption has swept through every industry, and the auto industry is no exception – from the unlikely success of Tesla and the breath of new life it gave to the electric car market, to the widespread adoption of Uber, and now the advent of self-driving vehicles. Learn how changes in digital consumption are changing the path to purchase, and how auto brands can adapt to these shifts.

Infographic: Here’s What Marketers Need to Know About Hispanic Millennial Parents

Marketers know millennials have moved past the selfie stage of life and into parenthood, and that they’re a lucrative demographic that’s worth studying. Check out new insights from Univision and Viant in this infographic to see how marketers can reach the highly coveted group of Hispanic Millennial parents.

What’s Keeping You From Multi-Touch Attribution?

Multi-touch attribution (MTA) is all the buzz among marketers because it offers a tantalizing opportunity to determine how ads are working across the customer journey. So what’s keeping marketers from adopting it? Viant’s CMO, Jon Schulz, reveals the biggest obstacles facing multi-touch attribution and how to overcome them.

According To Researchers, Here’s How To Spot A True ‘Game of Thrones’ Fan

Using data from the Viant Advertising Cloud, Viant tells you everything you need to know about Game of Thrones fans via Forbes.

How to Engage Hispanic Millennials: From Shopping to Social

WWD covers Viant’s new report, The Marketer’s Guide to Hispanic Millennials. This new research reveals the unique spending habits and consumer attitudes of Hispanic Millennial consumers and how advertisers can reach them with a people-based approach.

Everything You Need to Know About Hispanic Millennials

Hispanic Millennials make up more than 24 million people in the United States, comprising 40% of the total U.S. Hispanic population. This bicultural audience is no longer a small sub-segment of the U.S. economy, it’s a driving force. Viant’s CMO, Jon Schulz, provides an exclusive look at the insights in Viant’s new report, The Marketer’s Guide to Hispanic Millennials.