The challenge for most marketers in approaching a Data Lake as a potential solution is not just understanding what it is, but knowing if it’s right for your company. Before diving in, take a look at a few key questions you should ask yourself when considering a Data Lake platform.
In our latest Q&A, XUMO’s Colin Petrie-Norris, CEO, discusses how OTT has revolutionized content consumption, the OTT audience trends to watch out for and what makes XUMO unique in an increasingly popular streaming scene.
While economists estimate $6.3 billion in corporate losses because of lost productivity (thanks, bracket challenge!), March Madness is big business for brands. Last year, for instance, the NCAA Division I Men’s Championship raked in $1.28 billion in TV ad revenue alone. The three-week long tournament is one of the most valuable franchises in all of […]
In our latest Q&A, Clear Channel Outdoor’s Wade Rifkin, SVP of Programmatic, discusses how location data helps brands with out-of-home advertising, where OOH measurement will be three years from now and what’s next for Clear Channel Outdoor and Viant’s Adelphic.
In our latest Q&A, DoubleVerify’s Steven Woolway, SVP of Business Development, discusses how brand safety will evolve in 2018, the upsides and downsides of custom metrics, and what’s next for DoubleVerify and Viant’s Adelphic.
Great brands care about their customers, always striving to create exceptional experiences that encourage positive brand affinity. In today’s cross-device multi-touch world however, this is becoming an increasingly challenging task for advertisers.
In our latest Q&A, IAS’s Mike Kim, VP of Programmatic Product, dives into what should be top of mind for marketers in 2018 as they plan their brand safety strategy, plus the next big trend for programmatic video.
Star Wars fans nationwide are clamoring to see The Last Jedi, which is projected to net anywhere from $190M to $215M in its opening weekend, a testament to the purchasing power Star Wars fans have at their fingertips. In this post, we uncover the unique purchasing preferences of Star Wars fans- from what beers they drink to which fast food restaurants they frequent.
With a dedicated, diverse fan base of millions, Walking Dead offers endless opportunities for advertisers, particularly in the QSR and CPG spaces. Last month, over 11.4 million viewers tuned in to the season 8 premiere alone. Using data from the Viant Advertising Cloud, Viant examines just who Walking Dead fans are based on their top CPG and QSR purchasing habits.
We dig into the best strategies for using real-time location data and the biggest benefits of cross-device targeting in this new Q&A with Ocean Fine, VP of Agencies and Strategic Partnerships at Factual.
One of our clients, a major streaming provider, came to Viant with the challenge of re-engaging lapsed viewers. Learn how this streaming provider put people-based advertising to the test by targeting a people-based segment and a probabilistic, lookalike audience in a campaign aimed at re-engaging lapsed viewers.