This article originally appeared on AdWeek.
Marketers know millennials have moved past the selfie stage of life and into parenthood, and that they’re a lucrative demographic that’s worth studying. But there’s a rapidly growing sector brands should be paying attention to: Hispanic millennial parents.
Fifty-three percent of Hispanics in the U.S. are parents, and they yield incredible buying power. They’re easily persuaded by family when it comes to their purchasing decisions and value spending time with their children over everything.
Read on for more insights from Univision and Viant into how marketers can reach this coveted group:
