Hispanic Millennials make up more than 24 million people in the United States, comprising 40% of the total U.S. Hispanic population. This bicultural audience is no longer a small sub-segment of the U.S. economy, it’s a driving force. Viant’s CMO, Jon Schulz, provides an exclusive look at the insights in Viant’s new report, The Marketer’s Guide to Hispanic Millennials.
Twenty years ago, as cable TV was beginning to flourish, we set out to change an industry. My colleagues in the cable industry and I sought to transition advertisers from a singular focus on broadcast to the more efficient and effective cable TV.
The head of product development has a unique responsibility and focus to “bridge” two distinct approaches to a business: the ‘what’ of market opportunities and customer needs with the ‘how’ of building a technically robust platform.
Over the past few years, the CIO role has expanded greatly to mirror the ingrained nature of technology and its critical impact on a company’s ability to grow and serve its customer base.
The role of the CMO has changed significantly over the past few years as we have seen transformative advancements in how to acquire, nurture and retain customers.