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What Every Advertiser Needs to Know About TV ACR

As the way we watch TV has changed, so has the approach to TV advertising. Traditionally, TV ads have been run without much thought behind personalizing the viewer experience, and often with limited measurement or feedback on performance. The rise of automatic content recognition technology (ACR) is changing that.

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PODCAST – The CMO’s Dilemma: Bringing Formula 1 to America

In VentureBeat’s latest Viant-sponsored CMO Dilemma podcast, Formula 1 CMO, Michael Williams, discusses marketing the world’s most popular racing sport to the U.S. market.

Solving the CMO’s Dilemma – Part 4: Understanding & Adapting to the Mobile Eco-Systems

Uniting and leveraging the two dominant mobile eco-systems – web browsers and mobile apps – to execute successful digital advertising campaigns remains a major concern in ad tech.

For Retailers, People Are Better than Proxies

With the rise of big data, social media, and mobile communications, retailers should now be enjoying unprecedented opportunities to understand and reach their consumers like never before.

Solving the CMO’s Dilemma – Part 3: Combatting Data Fragmentation & A Lack of Access to Data

Made up of hundreds of companies offering demand-side platforms, supply-side platforms, data management platforms, ad networks, ad exchanges and more, our splintered Lumascape has caused a major problem for our clients: data fragmentation.

Solving the CMO’s Dilemma – Part 2: 2015 Marks the Year of People-Based Ad Targeting

In 2015, the question of viewability has evolved beyond simply “has my ad been seen?” Today, marketers want to know not only if an ad has been seen, but also who is seeing it.

3 critical steps to true cross-device marketing

Cross-device marketing is the realization of the multi-touch ideal in digital advertising, where ROAS isn’t based on just probability and cookies.

Solving the CMO’s Dilemma – Part 1: Managing a Business of Constant Change

Emerging as a result of the viewability debate, cross device measurement, mobile concerns, and a handful of other changes in the advertising landscape, the challenge of how, when and what kind of advertising strategies and technologies to adopt can be overwhelming.

To the Cloud?! – The CIO’s Decision

Every CIO has to eventually face the decision on whether to build a datacenter or move to the cloud. This is especially true for companies with infrastructures of a certain size.

Staking a Claim on People-Based Ad Targeting: Direct Match

Unveiling Specific Media’s Direct Match Platform

Playing to the Wrong Metrics is Hurting Your Business

We’ve all heard the expression, “actions speak louder than words.” That phrase rings especially true in the ad tech space, as the industry intuitively know what it should be doing and how it should be acting – but defiantly stands back and does little to fundamentally change.