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New Research: Exploring the Spending Behavior & Lifestyle Habits of Department Store Shoppers

Viant’s exclusive new research explores the spending behavior and lifestyle habits of consumers across three top national department stores: Nordstrom, Macy’s, and Kohl’s.

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Could this be the digital ad industry’s magic bullet? Connecting online ads to offline sales

At the heart of digital advertising is a problem that’s existed since the industry began. It’s really a simple issue — the marketing mix is missing a crucial element. But in its simplicity lies its complexity, because that crucial missing element is the consumer.

Solving the CMO’s Dilemma by Targeting Real People, Linking online and offline

Today, CMOs are tasked with driving the top-line revenue growth for their organization. Their biggest challenge is measuring the efficacy of their marketing.

New Research Shows Hispanic Americans at Forefront of Media Use Trends

As the second largest and fastest growing population in the U.S., Hispanic Americans have a growing prominence in American society and are a critically important demographic for advertisers to understand.

Welcome to VIANT

Welcome to VIANT – the culmination of 15 years of passionately building up advertising technology solutions to set the new standard for excellence in marketing, targeting and creating unique relationships with consumers worldwide.

Did My Ad Really Work? Closing the Loop on Data Onboarding

Why is there such disparity between TV and digital video ad spend today? The amount of online channels is nearly endless, and digital ads have far more potential to be interactive and engaging than traditional television ads.

The Three Biggest Things Advertisers Should Be Focusing On In 2015

The quest to “know your customer” has changed drastically. Before the internet, marketers would only have a person’s mailing address. Now they’re able to extract an incredible amount of data about their customers from their social media handles, IP addresses, and mobile device IDs.

Mobilizing an Industry to Challenge the Status Quo

Twenty years ago, as cable TV was beginning to flourish, we set out to change an industry. My colleagues in the cable industry and I sought to transition advertisers from a singular focus on broadcast to the more efficient and effective cable TV.

Chief Product Officer: Head of Simplification

The head of product development has a unique responsibility and focus to “bridge” two distinct approaches to a business: the ‘what’ of market opportunities and customer needs with the ‘how’ of building a technically robust platform.

The CIO: Balancing Risk with the Need for an Agile Approach to IT

Over the past few years, the CIO role has expanded greatly to mirror the ingrained nature of technology and its critical impact on a company’s ability to grow and serve its customer base.

Marketing to Marketers in a Digital World

The role of the CMO has changed significantly over the past few years as we have seen transformative advancements in how to acquire, nurture and retain customers.