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FutureCommerce Episode 40 – “The Persuadables” – A Viant Study Review (w/ Richard Kestenbaum)

A new Viant study shows that “passive commerce” can persuade customers away from CPG loyalty brands. FutureCommerce breaks open the data and goes deep with Richard Kestenbaum, a Forbes Retail contributor.

According To Researchers, Here’s How To Spot A True ‘Game of Thrones’ Fan

Viant, a TIME Inc. advertising technology company focused on driving growth for marketers, has learned that fans of HBO’s GoT are as loyal to their favorite house as they are to their favorite brands and experiences. Marketers are wise to tap into the psyche of this massive fan base.

Reach Hispanic Millennials through social

Social media is key to not only finding, but engaging, a large and powerful group of consumers. Hispanic Millennials are driving the overall US Hispanic population – which numbers 59 million, and has a purchasing power of more than $1.5 trillion each year; these Millennials make up about 40% of the overall demographic, and they are invested in social.

Here’s How Much Hispanic Millennials Spend At Top Retailers

While Hispanic Millennials (18-35) have lower household incomes than their non-Hispanic counterparts, they match them in spending, according to a study from Viant. But where they choose to spend their money differs, per the report.

Hispanic Millennials: Time To Look Beyond Language

With Despacito still ruling America’s music charts, it should go without saying that the cultural impact of Hispanic Millennials shows no signs of slowing. But a new study from Viant, a Time Inc.-owned technology company, underscores just how different this group can be from both their Baby Boomer parents, and their non-Hispanic counterparts.

Hispanic Millennials Are More Likely to See Disney Signs [Article in Spanish]

With 24 million Hispanic millennials in the US, deciphering their habits and behaviors is vital for brands, agencies and media companies. That is why Viant, a Time Inc. company, published a study focused on this particular demographic, which challenges many of the notions and preconceptions about young Hispanics in the United States.

Disney, the Kardashians lead choice for Hispanics

Though it may be unsurprising that Univision and Telemundo are the preferred networks for US Hispanics, research by Viant has revealed that Disney networks and the Kardashians’ shows are also at the top. According to the Time Inc. technology company, Univision and Telemundo are the top networks among Hispanic millennials, but Disney is also among the top-rated networks. Hispanic millennials are 10% more likely than non-Hispanic millennials to watch the Disney Channel, Disney XD and Disney Junior US.

Hispanic millennials 26% more likely to shop Nordstrom

The U.S. Hispanic population is now 59 million people—40% of which are millennials—and they spend more than $1.5 trillion a year. According to technology company Viant’s report, “The Marketer’s Guide to Hispanic Millennials,” this demographic is more likely to shop at department store chains Nordstrom, JCPenney and Macy’s than other millennials.

Disney and the Kardashians Conquer Hispanic Millennials [Article in Spanish]

Though it may be unsurprising that Univision and Telemundo are the preferred networks for US Hispanics, research by Viant has revealed that Disney networks and the Kardashians’ shows are also at the top. According to the Time Inc. technology company, Univision and Telemundo are the top networks among Hispanic millennials, but Disney is also among the top-rated networks. Hispanic millennials are 10% more likely than non-Hispanic millennials to watch the Disney Channel, Disney XD and Disney Junior US.

The Marketer’s Guide to Hispanic Millennials [Report]

Viant, a Time Inc. technology company, released The Marketer’s Guide to Hispanic Millennials. The report, which analyzed a population of roughly two million Hispanic Millennial consumers and thirteen million non-Hispanic Millennial consumers, produced some interesting behavioral findings including brand preferences, social and mobile habits, auto buying trends, and the people that influence them to purchase.